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Digital Marketing Manager

GMC Software·75,700 – 80,000 CAD

Primary stack

CommunicationProject ManagementGoogle AdsMS Excel

Nice to have's

marketing automation platformCRM systemaccount-based marketingstrategic thinkinginnovation & creativity

Job description

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About the Position

Digital Marketing Manager

At Quadient, we support businesses of all sizes in their digital transformation and growth journey, unlocking operational efficiency with reliable, secure, and sustainable automation processes. We are seeking a Digital Marketing Manager to lead and execute robust digital marketing strategies across various platforms, enhancing campaign results and driving business growth.

Responsibilities

  • Manage and execute paid media campaigns across platforms such as Google Ads, social media advertising, and display networks.
  • Set up campaign structures, manage ad creatives, and ensure accurate targeting.
  • Collaborate with the creative team to develop compelling ad creatives, ensuring alignment with campaign messaging and branding.
  • Monitor campaign performance metrics and analyze data to identify trends, insights, and opportunities for optimization.
  • Optimize campaigns by adjusting targeting, bidding, and creative elements for improved results.
  • Work closely with campaign managers, content creators, and design teams to ensure campaign alignment and integration.
  • Communicate campaign progress and performance to stakeholders.
  • Conduct A/B tests to refine ad creatives, messaging, and targeting strategies.
  • Use test results to drive ongoing improvements and enhance campaign effectiveness.
  • Keep up to date with industry trends, new digital advertising features, and emerging platforms to enhance campaign strategies.
  • Generate regular performance reports for campaigns, highlighting key metrics and providing actionable insights.

Requirements

  • Bachelor's degree in Marketing, Business, or related field.
  • 5+ years of experience in digital advertising and paid media management.
  • Proficiency in digital advertising platforms, including Google Ads, social media advertising, and display networks.
  • Strong analytical skills with the ability to interpret and apply data insights.
  • Detail-oriented with excellent organizational and time management skills.
  • Effective communication and collaboration skills.
  • Ability to adapt to changing priorities and work in a fast-paced environment.
  • Certifications in digital advertising or related fields are a plus.

Nice to Have

  • Experience with a marketing automation platform (e.g., HubSpot, Marketo, Eloqua, Pardot).
  • Familiarity with a CRM system (e.g., Salesforce, HubSpot CRM).
  • Basic understanding of account-based marketing (ABM) concepts.
  • Strong organizational and time management skills.
  • Ability to manage multiple projects with competing deadlines.
  • Strong written and verbal communication skills.
  • Creative problem-solving and willingness to learn new tools.
  • Proficiency in Microsoft Office, specifically Excel when it comes to building out analysis.
  • Experience with digital channels (email, social media, paid media) and campaign workflows.

Key Competencies

  • Strategic Thinking – Ability to align campaigns with business priorities and customer needs.
  • Project Management – Skilled at managing complex, multi-channel campaigns on time and within budget.
  • Collaboration – Strong partner to sales, product, and digital marketing teams.
  • Analytical Mindset – Uses data to measure, report, and optimize campaign performance.
  • Communication – Clearly conveys campaign goals, progress, and outcomes to stakeholders.
  • Innovation & Creativity – Brings fresh ideas to campaign strategies and execution.

We Offer

  • Competitive Salary: CAD 75,700 - CAD 80,000 yearly.
  • Flexible Work: Embrace a hybrid work model blending office and remote setup for a balanced lifestyle.
  • Endless Learning: Access global opportunities for growth through our 24/7 online learning platform.
  • Inclusive Community: Join our Empowered Communities and engage in our Philanthropy program.
  • Comprehensive Rewards: Enjoy competitive Total Rewards covering wellness, work/life balance, and more, including a generous referral scheme.
  • Caring for Wellbeing: Access our complimentary employee assistance program for mental health support.

About the Company

At Quadient, we support businesses of all sizes in their digital transformation and growth journey, unlocking operational efficiency with reliable, secure, and sustainable automation processes. Our success in delivering innovation and business growth is inspired by the connections our diverse teams create every day, with our clients and each other.

It’s these connections that make Quadient such an exceptional place to grow your career, develop your skills, and make a real impact – help our future-focused business lead the way in powering secure and sustainable business connections through digital and physical channels.

Smart Work at Quadient

At Quadient, our Smart Work approach fosters connection, collaboration, and innovation while offering flexibility based on role requirements. Whether on-site, hybrid, or remote, our work environments are designed to support productivity and engagement. Hybrid employees balance remote and in-office work, on-site roles contribute daily to our vibrant workplace culture, and remote employees stay connected through virtual collaboration and in-person events. No matter where you work, you’ll be part of a dynamic, people-first community that drives success together.

Be yourself at Quadient

Our values define how we work as a team: Empowerment, Passion, Inspiration, and Community. They inspire us to be EPIC. Together. What makes Quadient different is how different we are. We’re a team of individuals with one goal but many perspectives. When you connect with Quadient, you become part of a community that cares - in a culture that embraces differences and values every voice.

We will consider any reasonable modifications to the interview process. If you require any assistance with the application process, please email us at [email protected]

Quadient is an Equal Employment Opportunity Employer. We firmly believe in zero discrimination in employment on any basis, including race, color, religion, sex, national origin, age, disability, veteran or military status, genetic information, citizenship status, and any other characteristics protected by local, state, or federal law.*

People. Connected.

© GMC Software. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.

The global leader in the Customer Communication Management (CCM) market, with over 20 years of experience. GMC Software helps companies communicate with their customers and employees. We empower organizations to create stronger engagements with timely and relevant communications. A Neopost Digital Company, GMC Software provides the means for business users to develop contextual, highly individualized communications across all channels that span the entire customer journey. A leader in customer communications, we support over 1,600 clients and partners in banking, insurance, healthcare and service providers around the world.And something more about us and our team building activity, you can find here:Regular event for best performers:www.youtube.com/watch?v=QJCq4Rwbbw0Promotion video for hiring new members in Olomouc office:www.youtube.com/watch?v=qiDDNgMyw4QGMC participate in dragon boat race:www.youtube.com/watch?v=aF80bkR_U8QGMC Kickoff 2014 — we have this activity every beginning of year. Sorry 2015 and 2016 is not on youtube Jwww.youtube.com/watch?v=cqtqJGsxMT8GMC event about self-defense:www.youtube.com/watch?v=UTQLuHozrfA

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