Digital Marketing Product Manager

About the Position

We’re looking for someone who combines strong digital marketing expertise with product management. This role owns the strategy and roadmap for digital marketing products at Arthrex, partnering closely with Marketing Technology, developers, and business stakeholders. We’re looking for someone who can connect digital marketing strategy with product management-understanding the customer, prioritizing the roadmap, and using data to continuously optimize the digital experience.

Main Objective

Responsible for developing and communicating the long-term product strategy and roadmap for assigned digital products, ensuring alignment with business goals and global priorities. Supports cross-functional teams through the full product lifecycle, driving user-centered design, Agile delivery, SEO/GEO best practices, and data-informed product enhancements. Collaborates across functions and regions to foster innovation, alignment, and continuous growth of digital experiences.

Responsibilities

• Product Strategy and Roadmap: Develops and communicates a long-term product strategy and roadmap for assigned digital products in alignment with business goals, revenue growth, and global priorities.
• Product Ownership: Serves as the primary point of contact, subject matter expert, and product roadmap decision-maker for assigned digital products.
• User-Centered Development: Engages regularly with end users, stakeholders, partners, and leadership to ensure solutions meet global needs.
• Content Strategy: Collaborates with other functions and roles related to content development, campaign execution, and SEO/GEO effectiveness.
• Agile Execution: Collaborates with development teams to define and prioritize epics, user stories, and acceptance criteria.
• Performance & Optimization: Analyzes product performance using digital metrics and user feedback to drive continuous improvement.
• Market & Competitive Analysis: Monitors industry trends and conducts competitive analysis to identify opportunities for innovation and differentiation.
• SEO/GEO & Lead Generation: Integrates SEO/GEO best practices into product development to enhance content discoverability and increase organic traffic.
• Collaboration & Communication: Fosters strong relationships across teams, encouraging transparency, accountability, and shared ownership.
• Compliance, Risk, & Dependency Management: Identifies risks and cross-team dependencies early and develops mitigation strategies.
• Change Management & Enablement: Partners with internal teams to support adoption and rollout of new features or products.
• Team Enablement: Promotes a culture of trust, collaboration, and continuous learning.
• Travel: Occasional travel may be required for training, meetings, or industry events.

Requirements

• Bachelor’s degree in Marketing, Business Management, or a related field required.
• Master’s degree or MBA preferred, especially with a focus on digital strategy.
• 5–8 years of experience in digital marketing, product management, or related roles.
• Experience with digital platforms, analytics tools, and user experience principles.

We Offer

• Medical, Dental, and Vision Insurance
• Company-Provided Life Insurance
• Voluntary Life Insurance
• Flexible Spending Account (FSA)
• Supplemental Insurance Plans (Accident, Cancer, Hospital, Critical Illness)
• Matching 401(k) Retirement Plan
• Annual Bonus
• Wellness Incentive Program
• Free Onsite Medical Clinics
• Free Onsite Lunch
• Tuition Reimbursement Program
• Trip of a Lifetime
• Paid Parental Leave
• Paid Time Off
• Volunteer PTO
• Employee Assistance Provider (EAP)

About the Company

Making People Better at Arthrex

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Job Details

• Date: Oct 27, 2026
• Requisition ID: 67810
• Salary Range: Not specified
• Location: Naples, FL, US, 34108
• Nearest Major Market: Naples
• Job Segment: Product Manager, PLM, Test Engineer, Pre-Sales, Operations, Marketing, Management, Engineering, Sales

All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other status protected by law.