Digital Marketing Specialist

About the Position

Digital Marketing Specialist

We've partnered with a subscription-led ecommerce business that customers welcome into their homes month after month. Their range is exclusive, so members can't buy it anywhere else, and it's delivered straight to their door. The model is built on loyalty: members come back because they look forward to what arrives next.

They are part of a global group trading across several international markets. Locally, they run a portfolio of consumer brands across Australia and New Zealand, with another about to launch. Every one of those customers is won online, so digital acquisition isn't a support function here. It is the engine of the business.

For a performance marketer, that combination is rare. You get a product people want, a customer base worth acquiring and a business with the appetite to keep growing it.

Responsibilities

• Own paid search and paid social for two brands across Google Ads, Microsoft Advertising, and Meta.
• Set and manage budgets, build forecasts, and keep spend on track against new customer, CPO, and ROAS targets.
• Dig into performance, find the insight that matters, and turn it into a clear recommendation for the wider team.
• Build the Looker Studio dashboards the business uses to understand performance.
• Design and run a test-and-learn program across audiences, creative, offers, and bidding.
• Help launch a new brand, from its first campaigns through to scaling.
• Broaden your remit into affiliates and help relaunch a referral program.

Requirements

• Around three to five years' hands-on experience across paid search and paid social, in-house or agency.
• Depth in Google Ads and Microsoft Advertising, with Meta experience to match.
• Experience building dashboards in Looker Studio.
• Confidence in Excel for budgets, forecasts, and pacing models you build yourself.
• The ability to present performance insight clearly to people outside the platforms.
• A genuine interest in how AI is changing search, bidding, and measurement.

Nice to Have

• Experience with AI, bidding, and measurement.

We Offer

• Competitive Package: Competitive salary plus super and bonus.
• A Genuine 50/50 Remit: Full ownership of both paid search and paid social, giving you broader experience than a single-channel role.
• Commercial Impact: A direct line to the Head of Acquisition, where your analysis shapes where the budget goes.
• Launch Exposure: A new brand about to go live, so you'll help build its acquisition strategy from the ground up.
• Room to Grow: Scope to expand beyond paid media into affiliates and referral as the channel mix evolves.
• Modern Search: Active encouragement to test how AI is changing search, bidding, and measurement, and to shape how the business responds.
• Flexible Working: Flexible arrangements to support your work-life balance.
• Staff Discounts: Exclusive discounts across the brand portfolio.
• Birthday Leave: An extra day off to celebrate your birthday.

About the Company

Fulcrum is a global group trading across several international markets. Locally, they run a portfolio of consumer brands across Australia and New Zealand, with another about to launch. Every one of those customers is won online, so digital acquisition isn't a support function here. It is the engine of the business.

Ready to Apply?

If this sounds like your next move, apply today. We'll be in touch promptly.