Digital Marketing Specialist (B2B / IT Services)

About the Position

Codebridge is looking for a proactive, detail-oriented, and technically minded Digital Marketing Specialist who can take ownership of operational marketing activities, execute campaigns, and help us build scalable, automated marketing processes. Now we’re building a systematic, experiment-driven marketing function focused on growth, automation, and AI-powered workflows.

Responsibilities

Marketing Execution & Demand Generation

• Implement marketing strategies across multiple channels to attract new clients and partners
• Build and optimize lead generation funnels together with the Lead Marketing Manager
• Run A/B tests, analyze performance, and improve CPL, CTR, CR, and ROI
• Execute paid acquisition activities (Meta Ads, Google Ads, LinkedIn Ads)
• Monitor, measure, and optimize channel performance

Content & SEO

• Develop and execute the content marketing plan (blog, case studies, website, LinkedIn)
• Write, edit, and structure content targeted at technical buyers (CTOs, PMs, founders)
• Maintain all company publications: website, blog, landing pages, partner content
• Conduct research using AI and credible sources; summarize insights for content creation
• Optimize content following SEO best practices (on-page, internal linking, content updates)
• Manage basic link-building processes
• Prepare outlines, briefs, and materials for articles, infographics, and presentations

Campaign Implementation & Web Operations

• Create and optimize landing page content and messaging (Webflow)
• Prepare email sequences, nurture flows, and basic automation (no-code, AI tools)
• Collaborate with the Lead Marketing Manager on funnel architecture and automation logic
• Manage social media publishing, content scheduling, and engagement tactics
• Set up tracking (GA4, Tag Manager, UTM structure) and interpret analytics

Research & Insights

• Conduct competitor and market analysis to identify opportunities and generate hypotheses
• Use generative AI tools for data gathering, summarization, and research automation
• Transform raw data into insights, briefs, and actionable recommendations

Requirements

Experience & Hard Skills

• 1–3 years of B2B marketing experience (IT services, consulting, tech preferred)
• Experience with:
  • GA4, Tag Manager, CRM systems
  • Google Ads / Meta Ads / LinkedIn Ads
  • SEO basics and content optimization
  • Running A/B tests and experimenting with funnels
• Ability to write clearly and credibly for a technical B2B audience
• Strong research and analytical skills: turning data into structured conclusions
• Experience in crafting landing page messaging, email sequences, and acquisition content
• Confident user of ChatGPT/LLMs for workflow optimization and content enhancement
• Upper-Intermediate English (strong writing skills)
• Being curious and fast-learning, detail-oriented, autonomous, proactive, and having ownership mindset

Nice to Have

• Experience with automation tools (Make, Zapier, n8n, etc.)
• Experience with SMM management

We Offer

• Collaborative Environment: Join a team that values collaboration, creativity, and mutual respect
• Career Growth: Performance reviews and constructive feedback
• Generous Time Off: 20 paid vacation days and 15 sick leave days annually, ensuring you have the time to recharge
• Professional Development: We support your growth by compensating for courses, certifications, and other educational opportunities
• Flexible Work Options: Work remotely from the comfort of your home or join us in our modern Kyiv office

About the Company

Codebridge is a software development company with a complete service cycle. We offer a wide range of IT services tailored to your business needs. Our experienced experts deliver innovative solutions for various industries, ensuring excellence in every project.

Contact

• Location: Dover, DE, US (Remote, Ukraine)
• Salary: $3000 per month
• Employment Type: FULL_TIME
• Experience Level: Middle

Apply Now

If you are ready to take your career to the next level, apply now and join our team at Codebridge Technology, Inc.