Digital Marketing Strategist
Primary stack
Job description
Digital Marketing Strategist
Melbourne, Victoria, Australia
About the Position
We’re looking for an experienced Digital Marketing Strategist (Freelance, Remote) to support a Melbourne-based digital marketing agency working across performance marketing, brand strategy, and AI.
This is a hands-on, client-facing role where you’ll manage Google and Meta Ads, own paid acquisition strategy, and work alongside AI-supported tools and agents to analyse performance, validate recommendations, and implement campaign changes.
Engagement Details
- Type: Freelance / Part-time
- Duration: 6 months
- Commitment: Approximately 15 hours per week
- Location: Australia or New Zealand
- Timezone: AEST-compatible
- Schedule: Hours can be distributed across the week, with agreed availability for client meetings.
Responsibilities
- Manage and optimise Google Ads and Meta/Facebook Ads accounts.
- Own paid acquisition strategy and implement campaign changes.
- Review, validate, and act on recommendations generated by AI agents.
- Use campaign data to identify opportunities and improve performance.
- Advise clients across performance, creative, brand, and growth strategy.
- Build strong client relationships and communicate recommendations confidently.
- Collaborate with technical specialists across analytics, tracking, and dashboarding.
Requirements
- Previous experience in performance marketing, paid media, or digital acquisition.
- Strong hands-on experience with Google Ads and Meta Ads.
- Experience managing paid media budgets of approximately AUD20K+ per month.
- Strong understanding of performance and brand marketing.
- Strong client-facing and relationship management skills.
- Comfortable using AI tools and agents as part of marketing workflows.
- Experience with AI tools such as Claude, Codex, and prompt engineering is highly valued.
- Experience with GA4, Google Merchant Centre, tracking, and dashboarding is a plus.
We Offer
- Opportunity to work with a leading Melbourne-based digital marketing agency.
- Flexible freelance role with remote work options.
- Collaborate with cutting-edge AI tools and agents.
- Chance to enhance your skills in performance marketing and AI.
About the Company
Our agency is at the forefront of digital marketing, leveraging AI to deliver innovative and effective marketing solutions. We pride ourselves on our client-centric approach and commitment to excellence.
© Content.co. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.
Content.cois a next-generation platform for brands such as Expedia, Stripe, and Unilever to work with top creative and digital freelancers. Our talent network has a track record of providing businesses with innovative industry-first solutions to address their diverse needs. Our investors include US-based Plug & Play Tech Center and Singapore Press Holdings.