Digital Media Manager (Makeup)
Primary stack
Nice to have's
Job description
About the Position
Digital Media Manager (Makeup)
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Ukraine
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FULL_TIME
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Management
About the Company
MAKEUP is one of the largest e-commerce projects in the online retail sector with over 200,000 products in its catalog and a presence on 30+ domains in various countries and language markets.
About the Role
We are looking for a Digital Media Manager who will be responsible for planning, launching, and developing digital media campaigns for MAKEUP in international markets.
The main focus of the role is digital media, video, and brand awareness: image campaigns for MAKEUP, support for promotions and launches, and joint media campaigns with partner brands. We strive to build large-scale media campaigns, understand their effectiveness, and see how they impact business development.
Responsibilities
- Development and launch of digital media campaigns for MAKEUP in international markets with a focus on brand awareness, video, and full-funnel approaches.
- Media planning: selection of channels, audiences, and formats, budget allocation, and result forecasting.
- Media support for key marketing activities: major promotions, seasonal campaigns, and launches, as well as implementation of joint campaigns with partner brands.
- Planning and control of media budgets, launching and optimizing campaigns in Google Ads / YouTube, Meta Ads, and TikTok Ads.
- Evaluation of campaign effectiveness based on reach, frequency, CPM, CPV, VTR, Brand Lift, traffic, conversions, incremental impact, and other relevant metrics.
- Analysis of results, formation of recommendations for subsequent launches, and testing of new channels, formats, and audiences.
- Interaction with Digital Marketing, Brand, Creative, and Analytics teams at all stages of campaign work.
Requirements
- 3+ years of experience in digital media in the position of Digital Media Manager or similar role in a large international media/digital agency.
- Experience working with large advertisers, significant budgets, and international campaigns in multiple markets.
- Practical experience in planning and launching digital media, video, and brand awareness campaigns.
- Strong knowledge of Google Ads / YouTube, Meta Ads, and TikTok Ads, their advertising formats, targeting capabilities, and optimization principles.
- Ability to independently build a media plan: from marketing task and target audience to channel mix, formats, budgets, and KPIs.
- Strong understanding of media measurement and the ability to evaluate both campaign results and their marketing and business impact.
- Ability to work with data, analyze results, and make decisions based on them.
- English: Upper-Intermediate and above.
Nice to Have
- Experience working in-house in a large e-commerce, retail, or consumer brand.
- Experience with programmatic / DV360.
We Offer
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Work in one of the largest e-commerce projects in Europe.
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Opportunity to work with large-scale digital media campaigns and significant advertising budgets in international markets.
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Influence on the development of the media direction and the opportunity to test new channels, formats, and approaches.
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Professional team and close interaction with Digital Marketing, Brand, Creative, and Analytics.
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Flexible format: possibility to work in the office in Kyiv or remotely.
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