Job Description, Responsibilities & Requirements
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About the Position
We are looking for a Marketing Automation Specialist to join our team and develop and implement direct marketing campaigns, optimize communication chains, and manage multiple projects.
Responsibilities
- Developing and implementing direct marketing campaigns (email, SMS, messengers, and other channels);
- Building and developing an audience segmentation system based on CRM;
- Optimizing existing and creating new automated communication chains (customer journeys);
- Developing and supporting a direct marketing strategy focused on acquisition, retention, and reactivation;
- Creating technical specifications and coordinating work with the designer, copywriter, and content team;
- Launching and adapting landing pages for direct campaigns (using no-code platforms, form services, and more);
- Regular reporting on key metrics and campaign results.
Requirements
- 2+ years of experience in CRM / direct marketing or related fields;
- Hands-on experience with marketing automation tools (eSputnik, Typeform, Zapier, or similar);
- Experience with long decision-making cycles, audience segmentation, and cohort analysis;
- Ability to work with large volumes of data: analysis, interpretation of results, conducting A/B tests;
- Experience managing multiple projects simultaneously and effectively prioritizing tasks;
- Understanding of omnichannel communication principles and the customer journey (customer journey).
We Offer
- The opportunity to work on ambitious, modern, and innovative projects;
- Opportunities for professional development: corporate training, attendance at real estate conferences, and steady career growth;
- Timely payment of competitive salaries;
- Official employment in accordance with the Labor Code of Ukraine;
- Full social benefits in accordance with the Labor Code of Ukraine (including paid vacation, sick leave, and business travel);
- A creative office environment;
- Team-building events, gifts for professional holidays, and much more.
Additional Information
- Work schedule: Mon–Fri (10:00 AM to 7:00 PM).
- Probationary period: 3 months.