Directeur·rice, Stratégie médias sociaux

About the Position

VML Canada is seeking a Directeur·rice, Stratégie médias sociaux to lead and shape the future of how brands connect with people on social media. Under the supervision of the Director of Strategy, you will be the visionary force behind social media strategies, campaigns, and real-time activations for a diverse portfolio of brands.

This role goes far beyond managing platforms; its goal is to build our social media capabilities to drive agency growth and lead a team that transforms cultural insights into bold, impactful work. If you are a strategic leader who loves turning complex business challenges into compelling narratives and desires to set the standard for social media excellence, we want you to lead the charge.

Responsibilities

• Define and advocate for the overall social media vision, strategies, and direction for a diverse portfolio of brands.
• Be responsible for translating social listening, cultural trends, and community behaviors into actionable insights that will guide our brands' strategic decisions.
• Collaborate seamlessly with creative, strategy, data, and media teams to ensure initiatives deliver measurable business results.
• Build and oversee high-impact campaigns, influencer partnerships, user-generated content, and real-time cultural activations.
• Act as a mentor to create a high-performing team and foster a culture of continuous learning and development.
• Serve as a trusted advisor to senior clients to influence their approach to social media and communicate complex strategies clearly and confidently.
• Drive agency growth by proactively identifying new business opportunities and positioning VML's social media capabilities in the market.

Requirements

• Curiosity and strategic problem-solving skills with the ability to look beyond the obvious to uncover insights and simplify complex elements.
• Ability to be an empathetic leader who builds deep trust with clients and empowers team members to do their most meaningful work.
• Bold thinking and comfort navigating ambiguity, challenging the status quo, and championing ideas that elevate brands.

Skills

• Core Skills:

  • Social Media Strategy
  • Leadership
  • Communication

• Secondary Skills:

  • Digital Marketing
  • Strategic Thinking
  • Mentorship

Salary

The base salary for this position at the time of this posting may range between $90,000 - $140,000 CAD. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

About the Company

VML is an internationally renowned creative agency that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by its philosophy L’humain en tête, VML is recognized for its innovative work and consistently ranks among the world's top creative companies, including on the WARC Creative 100 list. VML's global network includes over 55 markets with major offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the growth partner trusted by the world's most renowned brands. Powered by exceptional talent and the WPP Open marketing platform, WPP leverages cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative business solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow VML on LinkedIn [#WeAreVML #TousVML].

We Offer

At VML, we are committed to fostering an inclusive and stimulating work environment that also allows for career advancement. Our inclusion, equity, and belonging initiatives, along with the VML Foundation, reflect our dedication to giving back to our community and making a positive impact beyond. Our people are the heart of our organization. They are creators, doers, innovators, builders, or thinkers who not only drive marketing but also experiences that resonate in every action and interaction. When you click "Submit," the information you provide below will be sent to VML. Before you submit, we believe it is a good idea to read our recruitment privacy policy. It explains how we use your personal information when you apply for a position within our company, as well as how you can update or delete the information you have provided to us.

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