Job Description, Responsibilities & Requirements
About the Position
We are seeking a Director of Go-To-Market Marketing to lead integrated strategies for our banking and financial services portfolio, driving awareness and revenue impact.
Responsibilities
- Develop and execute the global go-to-market marketing strategy for the banking and financial services portfolio to align with growth objectives and pipeline targets
- Create differentiated messaging, positioning and thought leadership by translating complex capabilities into client-centric value propositions
- Lead integrated, multi-channel campaigns and industry-specific content journeys targeting strategic accounts to drive measurable pipeline contribution
- Serve as the central marketing orchestrator and liaison to sales leadership, creating enablement materials and driving alignment across global teams
- Develop joint marketing initiatives with strategic ecosystem partners, including hyperscalers, data/AI providers and technology platforms
- Support flagship industry activations, executive events, webinars and roundtables while positioning subject matter experts effectively
- Collaborate with demand generation, digital marketing and field marketing to execute programs seamlessly across a matrixed organization
Requirements
- Eight to 12 years of B2B marketing experience within IT services, consulting or engineering services
- Background supporting go-to-market initiatives within the banking and financial services industry
- Record of building integrated marketing campaigns tied to business outcomes and pipeline growth
- Experience collaborating directly with sales, partners and executive stakeholders
- Clear communication and stakeholder management skills to navigate complex, global organizations
We Offer
- Opportunity to work remotely from New York, United States of America
- Full-time position with a senior-level role
About the Company
At EPAM Systems, we are committed to driving digital transformation and innovation in the banking and financial services industry.