Director, Core Markets - Integrated Marketing

About the Position

Director, Core Markets - Integrated Marketing

Bumble Inc. is seeking a Director, Core Markets - Integrated Marketing to lead our international markets strategy and drive sustainable growth. This role is based in London, United Kingdom, and offers a hybrid work location type.

Responsibilities

• Own the strategy and performance of Bumble's International Markets portfolio, establishing a clear long-term vision, driving sustainable growth, and remaining culturally relevant in each market.
• Lead and develop a high-performing team of market leaders, setting clear direction and empowering them to own outcomes.
• Drive alignment across the portfolio, ensuring teams stay focused on priorities, share learnings, and adapt quickly as business needs evolve.
• Regularly assess performance across the portfolio and make deliberate choices about where to prioritize, where to invest, where to optimize.
• Establish clear success measures across the portfolio and champion a strong culture of measurement and learning.
• Use performance and consumer insights to continuously challenge assumptions and evolve market strategies.
• Build strong partnerships with Global Marketing, Creative, Media, Product Marketing, Growth, Communications, Partnerships, Research & Insights, and other cross-functional teams, ensuring Market priorities are clearly represented and incorporated into broader company plans.
• Communicate portfolio performance, priorities, risks, and opportunities to senior leadership, translating complexity into clear recommendations and decisions.
• Build a high-performing and inclusive team culture grounded in trust, accountability, openness, and mutual respect.
• Act as a senior leader within the broader International organization, contributing beyond the existing Markets portfolio by sharing frameworks, market learnings, leadership practices, and strategic perspectives that raise the effectiveness of the wider team.

Requirements

• Bachelor's degree; MBA or Master's is a plus.
• +12 years of experience in brand, integrated, or strategic marketing, ideally in consumer tech, lifestyle, or culturally-driven brands.
• Significant experience in senior brand, integrated, strategic, or market marketing leadership roles, ideally within consumer technology, lifestyle, entertainment, or other culturally driven brands.
• Proven experience leading multiple markets, business units, or a complex portfolio, with accountability for setting strategy, determining priorities, and driving measurable business and brand outcomes.
• Strong people leadership experience, with a demonstrated ability to coach and develop high-performing teams and managers.
• Strong strategic thinking, with the ability to move between the portfolio level view and individual market dynamics and determine what matters most.
• Demonstrated ability to diagnose complex market challenges by synthesizing information and translating those insights into clear strategic choices.
• Strong commercial and analytical judgment, with experience using data, measurement, and ROI frameworks to inform prioritization, investment decisions, and changes in strategy.
• Deep understanding of integrated marketing and the role of brand, media, creators, partnerships, communications, experiential, product marketing, and growth in driving both brand and business outcomes.
• Understanding of international marketing and the balance between global consistency and meaningful local relevance.
• Proven ability to influence and align senior cross-functional stakeholders.
• Excellent executive communication skills.
• Ability to operate effectively in a fast-moving environment.
• Excellent relationship building, communication, presentation, and interpersonal skills.

About You

• You are a portfolio strategist. You can look across multiple markets, identify the few challenges and opportunities that matter most, and translate them into a clear direction for the organization.
• You are a leader of leaders. You create clarity and set a high bar.
• You are not afraid to roll up your sleeves and dive in when necessary.
• You are deeply consumer and culture focused but equally comfortable with business performance and data.
• You are comfortable operating in ambiguity and can create structure and direction without waiting for every answer to be available.
• You are an exceptional collaborator who builds trust across functions.
• You are energized by change and know how to lead others through it with clarity, transparency, resilience, and optimism.
• You think beyond established playbooks. You are willing to test new approaches and encourage your teams to do the same when existing solutions are no longer sufficient.
• You are an excellent communicator who can turn complexity into a clear story.

We Offer

• Competitive compensation based on qualifications, relevant experience, skill set, and other job-related considerations.
• Opportunity to work in a dynamic and inclusive environment.
• Be part of a company that values diversity and inclusion.

About the Company

Bumble Inc. is the parent company of Bumble Date, BFF, and Badoo. The Bumble platform enables people to build healthy and equitable relationships through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date) and friendship (BFF). BFF is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections and community based on shared interests. Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products.

We strongly encourage people of all ages, color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. Bumble is an equal opportunity employer and welcomes everyone to our team. If you need reasonable accommodation at any point in the application or interview process, please let us know. In your application, please feel free to note which pronouns you use (For example: she/her, he/him, they/them, etc).

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