Director Digital Marketing (m/w/d)

About the Position

📢 Director Digital Marketing (m/w/d)

📍 Location: München - Hybrid

💰 Salary: Negotiable based on experience up to 200k€ + bonus model

On behalf of our client, a leading consulting company in the field of digital transformation, we are looking for a strategic leader. You will actively shape the digital future in a highly motivated team and create real added value by linking strategy and implementation.

Responsibilities

• You develop and are responsible for concrete digital marketing strategies in the areas of SEO, SEA, Paid Social, Display, Programmatic Advertising, and Performance Marketing with your team
• You bear budget responsibility for customer acquisition, team staffing, and project success with measurable KPIs to ensure profitability
• You implement comprehensive digital go-to-market strategies and lead generation approaches to increase sales in B2B and B2C contexts
• You lead strategic customer projects through direct consulting, quality assurance, and continuous tracking of campaign performance
• You establish data-driven processes and quality assurance measures for ongoing and new projects
• You are proactively responsible for sales activities and develop innovative services based on current market trends
• You represent the Digital Marketing Team at industry events and actively acquire new customers
• You build strategic partnerships with external organizations and nearshore agencies

Requirements

• You hold a university degree in Business Administration, Marketing, or a related field
• You bring at least 6 years of professional experience in Digital Marketing, with several years in a managerial position in an agency or consulting environment
• You have solid practical expertise in managing Google Ads, Meta Ads, and LinkedIn Ads campaigns and a deep understanding of their technical requirements
• You are proficient in relevant MarTech tools and have practical experience with data analysis platforms
• You can demonstrate experience in leading performance teams (5+ employees)
• You understand the technical aspects of marketing tracking (e.g., GA4, Meta Pixel) and customer journey analytics
• You have proven success in optimizing marketing budgets and campaign performance
• You are fluent in English and German in speech and writing

We Offer

• Active participation in shaping the digital future in direct collaboration with founders and partners
• Attractive salary models, participation in sales success, and exclusive investment opportunities
• Extensive development opportunities and quick assumption of responsibility
• Family-friendly environment with strong team spirit and flexible working model
• Work at the forefront of innovation with valuable insights into digital business models
• Regular team events, joint sports activities, attractive occupational pension scheme, exclusive Wellpass membership, and mobility and meal allowances

Interested in a change of scenery? Contact me at [email protected]

About the Company

Baumlink is specialized in recruitment consulting in Cyber, Risk, Data & AI, ESG, and Greentech in the DACH region.

For more information, visit our website or contact us directly.

Contact Information

Baumlink Consulting UG (Haftungsbeschränkt)

Lützner Strasse 91

04177 Leipzig

[email protected]

Tel: +49 (0) 341 5615 4444

[email protected]

[email protected]

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