Director, Marketing

About the Position

We are seeking a Director, Marketing to lead brand strategy and integrated marketing campaigns for McCormick and Club House brands in North America. This role is based at our Global Headquarters in Hunt Valley, Maryland, and is hybrid eligible (50% onsite per month).

Responsibilities

• Elevate McCormick’s brand positioning, messaging, and visual identity to build emotional connections with consumers and reinforce its status as a leader in its top categories.
• Lead annual marketing planning process and support leadership in driving a 3-year roadmap for the McCormick and Club House brands.
• Oversee the creation of impactful seasonal/tentpole and always-on marketing campaigns, partnering with key cross-functional partners including media, social media, public relations, digital, and sales, ensuring alignment with target audience insights and business goals.
• Lead external agencies and internal studio teams to bring to life all aspects of creative content strategy and development across McCormick paid, owned, and earned channels. Lead creative agency partnerships to execute large-scale campaign photo and video shoots, and always-on digital content.
• Partner with consumer insights and growth teams to generate data-backed insights, strategies, and best practices for brand marketing plans and campaigns through comprehensive market research and analysis.
• Partner with the media, and insights teams to measure effectiveness of paid, owned, and earned activity, reporting on insights and optimizing programs based on data.
• Lead, mentor, and grow a high-performing global team of marketers.

Requirements

• Bachelor’s Degree in Marketing, Communications, Business, or other related field of study; MBA preferred
• At least 10+ years of experience in marketing with 5+ years’ experience in brand marketing leadership positions
• Extensive experience in leading integrated marketing campaigns in Consumer Packaged Goods (CPG), with experience in food & beverage strongly preferred
• Experience in brand and portfolio management, with a strong understanding of commercial business goals and metrics
• Experience leading creative and media agency partnerships, from RFP through campaign execution and measurement
• Consumer-centric with a deep understanding of digital, social, and retail media platforms and trends
• Extremely strong creative and analytical skills, coupled with the ability to turn data into actionable insights
• Exceptional executive-level presentation skills and the demonstrated ability to interact effectively with all levels of the organization and externally
• Demonstrated success in building and evolving organizations, leading global and diverse teams, and fostering cross-functional collaboration is essential
• Proven analytical, project management, and organizational skills with strong written and verbal communication skills required

We Offer

• Competitive compensation
• Career growth opportunities
• Flexibility and Support for Diverse Life Stages and Choices
• Wellbeing programs including Physical, Mental, and Financial wellness
• Tuition assistance
• Comprehensive health plans covering medical, vision, dental, life, and disability benefits
• Family-friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support
• Retirement and investment programs including 401(k) and profit-sharing plans

About the Company

At McCormick, we’re always looking for new people to bring their unique flavor to our team. McCormick employees – all 14,000 of us across the world – are what makes this company a great place to work. Between our passion for flavor, our 130-year history of leadership and integrity, the competitive and comprehensive benefits we offer, and our culture, which is built on respect and opportunities for growth, there are many reasons to join us at McCormick.

Base Salary: $140,610 - $253,080

Base salary compensation will be determined based on factors such as geographic location, skills, education, experience for this role, and/or internal equity of our current employees as part of any final offer. This position is also eligible to participate in McCormick’s Incentive Bonus (MIB) Plan/ McCormick’s Sales Incentive Bonus (SIB) Plan/ McCormick’s Dividend Program.

McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future.

Nearest Major Market: Baltimore

Apply now »