Director, Marketing

About the Position

Director, Marketing

Hong Kong SAR

At Lalamove, we believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head-on to find the most innovative solutions for the world’s delivery needs. We are full steam ahead to make Lalamove synonymous with delivery and on a mission to impact as many local communities as we can. We have massively scaled our efforts across Asia, Middle East, Europe and the Americas, but this is just the beginning.

An opportunity has arisen to join us as Director, Marketing. Based in Hong Kong, the incumbent will report to the Chief Operating Officer, Lalamove, and lead Lalamove’s marketing function across all international markets. We are looking for a strong senior executive who is results- and data-driven, has a strong business mindset, and possesses a proven track record leading successful, full-spectrum marketing teams focused on growth and retention.

Responsibilities

• Manage conception, development, and implementation of marketing plan and strategies, and promotional programs to drive interest and sales across both supply and demand channels
• Drive overall User/Driver leads by implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.
• Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations
• Responsible for the marketing organization structure, guiding the day to day activities of the marketing team.
• Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure, and other financial considerations
• Collaborate with the business teams to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally
• Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth.
• Create processes and operating procedures between market and functional teams.
• Undertake continuous analysis of the competitive environment and consumer trends

Requirements

• Minimum 10 years of work experience gained from headquarters or regional headquarters of MNCs
• Highly proficient with marketing technology tools and understands the complex marketing tracking infrastructures
• Extremely familiar with the concept of integrated marketing campaigns.
• Experience in leading marketing planning and budgeting processes.
• Previous experience in paid acquisition, online advertising, CRM, Retention marketing or other growth marketing-related roles would be a plus
• Extremely familiar with marketing metrics as CAC, CPO, CVR, CPL etc
• Experience in leading international / multi-cultural teams

We Offer

• Be part of a dynamic and innovative company that is revolutionizing the logistics industry
• Opportunity to work in a fast-paced, multicultural environment
• Competitive compensation package

About the Company

Lalamove is a leading on-demand delivery platform that connects drivers and customers to facilitate fast and simple deliveries. With a presence in multiple countries across Asia, Middle East, Europe, and the Americas, we are committed to making delivery synonymous with Lalamove and impacting local communities positively.