Director, Marketing India

About the Position

Director, Marketing India

Join HARMAN Lifestyle as Director, Marketing India to lead the marketing strategy for JBL and Harman Kardon, driving brand growth and business performance.

Responsibilities

• Brand Strategy & Integrated Marketing:

  • Define and execute a strong brand vision for JBL and Harman Kardon in India, aligning global positioning with local relevance to drive premiumization, scale, and category growth.
  • Lead integrated omnichannel marketing and communications across digital, retail, PR, and influencer touchpoints, ensuring consistency and impact.
  • Balance short-term commercial goals with long-term brand equity, creating emotional consumer connections that sustain market leadership.

• Trade Marketing & Channel Excellence:

  • Drive trade marketing strategies that accelerate sell-out across traditional retail, modern trade, e-commerce, and D2C.
  • Deliver best-in-class retail execution through merchandising, in-store experience, and point-of-sale excellence.
  • Partner closely with Sales and Product teams to execute 360° launch plans and optimize channel-specific programs and MDF investments for ROI.

• Financial Management & Performance Optimization:

  • Own marketing budget allocation with strong P&L understanding, ensuring investments are directed to highest-impact initiatives.
  • Build and evaluate business cases with clear ROI frameworks and success metrics.
  • Track, analyze, and optimize marketing performance against business, financial, and consumer KPIs.

• Cross-Functional Leadership & Market Intelligence:

  • Collaborate across Sales, Finance, Product, and global teams to align strategies and deliver business outcomes in a matrix organization.
  • Translate market insights, consumer trends, and competitive intelligence into actionable strategies.
  • Build and lead a high-performing team, fostering accountability, innovation, and continuous capability development.

Requirements

• Core Skills:

  • 15+ years of progressive experience in marketing, brand management, or commercial roles within multinational environments, with a strong track record of building consumer brands and delivering business results; includes 5+ years of team leadership and talent development in matrix organizations aligned to global brand standards.
  • Deep functional expertise across product and brand marketing, including successful end-to-end product launches, trade marketing, and channel development across retail and digital ecosystems, with a clear focus on driving sell-out and sustained brand equity.
  • Strong financial acumen with solid understanding of P&L dynamics, ROI-driven marketing investments, and the ability to build credible business cases while balancing short-term revenue delivery with long-term strategic brand growth.
  • Strategic and execution-focused leader with excellent communication and stakeholder management skills, capable of influencing cross-functional teams (Sales, Finance, Product), navigating complex organizations, driving change, and quickly adapting to new markets, categories, and business challenges.

• Bonus Points if You Have:

  • Experience in consumer electronics (audio/headphones) or broader consumer-facing sectors like FMCG/durables, with strong brand marketing and Indian market understanding.
  • Strong digital and eCommerce expertise, including deep familiarity with India’s digital landscape, consumer behaviour, and agency-led creative development.
  • Bilingual proficiency (English & Hindi) with ability to operate effectively across diverse stakeholders and market contexts.
  • Bachelor's degree in Business Administration, Marketing, or related field; MBA or postgraduate qualification preferred.

We Offer

• A hybrid work environment that balances flexibility with in-person collaboration, with most office-based roles onsite three days a week.
• Access to employee discounts on HARMAN and Samsung products (including JBL, Harman / Kardon, AKG, and others).
• Learning and development opportunities through our award-winning HARMAN University programs.
• Wellness benefits designed to support your overall well-being.
• Tuition reimbursement support.
• Access to the HARMAN campus fitness center and cafeteria, where available.
• An inclusive and diverse work environment that supports both your professional and personal development.

About the Company

HARMAN: Where Innovation Unleashes Next-Level Technology

Ever since the 1920s, we’ve been amplifying the sense of sound. Today, that legacy endures, with integrated technology platforms that make the world smarter, safer, and more connected.

Across automotive, lifestyle, and digital transformation solutions, we create innovative technologies that turn ordinary moments into extraordinary experiences. Our renowned automotive and lifestyle solutions can be found everywhere, from the music we play in our cars and homes to venues that feature today’s most sought-after performers, while our digital transformation solutions serve humanity by addressing the world’s ever-evolving needs and demands. Marketing our award-winning portfolio under 16 iconic brands, such as JBL, Mark Levinson, and Revel, we set ourselves apart by exceeding the highest engineering and design standards for our customers, our partners and each other.

If you’re ready to innovate and do work that makes a lasting impact, join our talent community today!

Important Notice: Recruitment Scams

Please be aware that HARMAN recruiters will always communicate with you from an '@harman.com', ‘@careers.harman.com’ or ‘@harmanglobal.avature.net’ email address. We will never ask for payments, banking, credit card, personal financial information or access to your LinkedIn/email account during the screening, interview, or recruitment process. If you are asked for such information or receive communication from an email address not ending in one of the above email domains about a job with HARMAN, please cease communication immediately and report the incident to us through: [email protected].

You Belong Here

HARMAN is committed to making every employee feel welcomed, valued, and empowered. No matter what role you play, we encourage you to share your ideas, voice your distinct perspective, and bring your whole self with you – all within a support-minded culture that celebrates what makes each of us unique. We also recognize that learning is a lifelong pursuit and want you to flourish. We proudly offer added opportunities for training, development, and continuing education, further empowering you to live the career you want.

HARMAN is proud to be an Equal Opportunity employer. HARMAN strives to hire the best qualified candidates and is committed to building a workforce representative of the diverse marketplaces and communities of our global colleagues and customers. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. HARMAN attracts, hires, and develops employees based on merit, qualifications and job-related performance.(www.harman.com)

HARMAN is committed to providing reasonable accommodations to applicants with disabilities. If you need assistance or an accommodation during the application process, please contact us at [email protected]. Requests will be considered on a case-by-case basis in accordance with applicable law.