Director of Product, Grow & Engage

About the Position

Director of Product, Grow & Engage

Department: Product

Location: Berlin

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About Us

N26 is Europe's leading digital bank, fully licensed in Germany and active across more than 20 markets. We're building the bank people actually rely on: the account where their salary lands, their bills are paid, and their financial life is managed.

As we enter a new phase of maturity, our focus is on scalability, robustness, and operational excellence that earns everyday trust. We're expanding into the moments that make a bank indispensable, from mobile connectivity to financial tools designed for families. These aren't adjacent experiments; they're part of a deliberate strategy to be embedded in daily life, not just downloaded and forgotten.

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About the Role

N26 is looking for a Director of Product to head up our Grow & Engage team. In this role, you will own Onboarding & Identity, Engagement & Product Discovery, Subscriptions, Primary Banking domains, and lead a cross-functional team driving real impact across N26. Your mission is to translate user acquisition, onboarding, subscriptions, and engagement strategies into scalable, compliant product experiences that create long-term value for N26's customers.

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Responsibilities

• Drive the Growth & Engagement product roadmap: Lead the strategic vision across user onboarding, identity verification, and subscription features, balancing immediate conversion wins with long-term commercial bets.
• Deliver on company-wide OKRs: Take full accountability for key growth metrics, including Primary Account Users (PAU), gross profit, and customer retention.
• Lead end-to-end product delivery: Own the entire product lifecycle for core growth initiatives-from opportunity sizing and A/B experimentation to market launch and continuous iteration.
• Execute flagship commercial initiatives: Partner with Marketing, Compliance, and Engineering to bring high-impact offerings to market seamlessly.
• Bridge Growth & Compliance: Navigate complex regulatory standards while maintaining top-of-funnel velocity, ensuring every product launch is both fully compliant and frictionless for users.
• Foster an experimental culture: Drive a high-rigor, hypothesis-led experimentation framework across your team to optimize conversion funnels and maximize user LTV.
• Manage senior stakeholder alignment: Act as the strategic connective tissue between Product, Marketing, Risk/Compliance, and executive leadership, ensuring clear communication and shared priorities.
• Establish actionable growth metrics: Define and track KPIs that measure user engagement, funnel efficiency, and bottom-line business value to ensure total accountability for outcomes.

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Requirements

• Core Skills:

  • 10+ years of product management experience, with a heavy focus on driving user acquisition, onboarding, engagement, or subscription growth within a scaled consumer app.
  • Commercial & business acumen: Proven track record of tying product decisions directly to top-line business metrics (such as RGU, PAU, gross profit, and LTV).
  • Deep analytical mastery: Exceptional ability to work with complex data sets, design rigorous A/B experiments, analyze funnel conversion, and ground every product decision in quantitative evidence.
  • Growth mechanics expertise: Deep familiarity with core engagement levers, including identity verification, onboarding optimization, retention loops, and subscription packaging.
  • Cross-functional leadership: Demonstrated success aligning product strategy with Marketing, Growth, and Compliance teams to execute seamless, high-stakes go-to-market launches.
  • Regulatory & financial services awareness: Experience operating within banking or regulated environments, balancing aggressive growth targets with strict compliance standards.
  • Agile & iterative execution: Comfortable managing multiple growth workstreams in fast-paced, high-velocity environments.
  • Exceptional communication: Proven ability to translate complex growth hypotheses and performance metrics into clear, compelling narratives for executive stakeholders.

• Secondary Skills:

  • Regulatory Compliance
  • Cross-functional Leadership
  • Agile Execution
  • Data Analysis
  • Growth Mechanics

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We Offer

We recognize that our strength lies in our people and the varied perspectives they bring to our workforce. We strive to build talented and diverse teams to drive our business success and empower our people to reach their full potential. We genuinely welcome and encourage applications from people of all backgrounds, cultures, genders, sexual orientations, abilities, neurodiversities, and ages. We're committed to creating an inclusive workspace where everyone feels valued and respected, free from harassment and discrimination.

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About the Company

N26 is Europe's leading digital bank, fully licensed in Germany and active across more than 20 markets. We're building the bank people actually rely on: the account where their salary lands, their bills are paid, and their financial life is managed.

Visit our website to learn more about Diversity, Equity, & Inclusion at N26.