Director of Product Management, Acquisition Intelligence
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Job description
About the Position
Director of Product Management, Acquisition Intelligence
New York, NY
About the Company
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
Responsibilities
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Own the ZX product vision and roadmap. Define a product strategy for customer acquisition that reflects client needs, business priorities, and Zeta’s broader platform direction. Set priorities, articulate tradeoffs, and measure the impact of what the team ships.
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Connect the business unit with Product and Engineering. Serve as the product lead for ZX, translating business opportunities and operational needs into clear requirements and delivery plans. Partner with engineering and platform teams from discovery through launch, adoption, and iteration.
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Build on Zeta’s core capabilities. Apply Zeta’s identity, data, AI, activation, and measurement capabilities to ZX use cases. Determine when an existing platform capability should be configured, extended, or developed into a new product experience.
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Lead the email acquisition product experience. Bring strong command of email acquisition and ESP ecosystems to the role. Shape the products and integrations that support audience targeting, deliverability, campaign execution, optimization, and measurement at scale.
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Scale solutions across One Zeta. Identify common needs across ZX and other business units. Champion shared components, consistent workflows, and reusable approaches that strengthen the platform and avoid duplicative development.
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Understand customers and the acquisition workflow. Work with ZX leadership, client teams, Sales, and customers to understand how marketers identify prospects, plan and activate campaigns, optimize performance, and measure outcomes. Use those insights to shape product decisions.
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Drive execution and adoption. Align stakeholders around scope, milestones, dependencies, and success measures. Partner with GTM and client-facing teams on launches, demonstrations, and enablement so new capabilities solve real problems and are used effectively.
Requirements
- Significant product management experience, including ownership of a roadmap and delivery across multiple teams.
- Experience with advertising technology, customer acquisition, marketing technology, or a related data-driven product area.
- Deep understanding of email as an acquisition channel, including ESP platforms and integrations, audience and identity resolution, deliverability, campaign orchestration, and performance measurement.
- Ability to translate commercial and customer needs into scalable product decisions and clear requirements for engineering teams.
- Strong understanding of how data, identity, activation, and measurement work together in a marketing workflow.
- A track record of influencing teams across business units and central platform organizations without relying on direct authority.
- Sound judgment about when to tailor a product to a business need and when to invest in a shared capability.
- Clear communication with technical, commercial, and executive stakeholders.
We Offer
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance
- And more!!!
Salary Range
The salary range for this role is $220,000 - $250,000, depending on location and experience.
About the Company
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
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