Tech Stack
Job Description, Responsibilities & Requirements
About the Position
Director of Product Marketing (Portfolio Lead)
About the Company
Ideals is a global B2B SaaS product company recognized as the most highly rated and customer-centric brand in the secure business collaboration market. Trusted by over 2,000,000 users from 175,000 companies globally, we help people run high-stakes processes and make important decisions with less stress, higher quality, and shorter hours.
Ideals Virtual Data Room (VDR): Secure document sharing and collaboration for due diligence, fundraising, corporate reporting, licensing, clinical trials, and other complex transactions.
Ideals Board: Board and leadership collaboration platform for faster, safer, and more compliant decision-making.
We are now adding more products to our portfolio and need a strong product marketing leader to keep the story clear and connected as we grow.
Responsibilities
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Own the portfolio story:
- Shape the overall story for Ideals across VDR, Board, and Vault – how they work together to help customers run high-stakes processes with more control and less stress.
- For each product, define clear positioning and messaging: who it’s for, which workflows it solves, why it’s better than alternatives, and what proof we have.
- Keep these narratives current as markets, regulations, and competitors change, and as we add new use cases and products to the portfolio.
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Standardise launches and updates:
- Design and run a simple, tiered launch framework (from small enhancements to major releases).
- Set clear checklists and timelines so Product, Marketing, Sales, and CS know who does what and when.
- Ensure every launch has the basics covered: internal brief, external messaging, pricing/packaging impact, campaign plan, and enablement.
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Lead and develop the PMM team:
- Manage two product marketers; set goals, priorities, and ways of working.
- Coach the team on research, positioning, writing, and stakeholder management.
- Build a culture of clear thinking, simple language, and bias to action.
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Turn insight into direction:
- Run regular customer and prospect interviews together with Product, Sales, and CS.
- Own competitive and market intelligence for your portfolio and share concise, practical insight back to teams.
- Feed structured input into product strategy, pricing and packaging, and roadmap decisions.
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Equip Sales and Customer Success:
- Own the core sales story: pitch decks, one-pagers, talk tracks, battlecards, and objection handling.
- Make sure enablement is easy to find, up to date, and actually used.
- Partner with Sales leadership on training sessions for new offerings, verticals, and plays.
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Partner with Marketing Campaign and Demand teams:
- Provide sharp product narratives and briefs for campaigns, content, and website updates.
- Validate that campaigns accurately reflect product reality and customer value.
- Measure impact of launches and key campaigns together with Demand Gen and RevOps.
Requirements
- Solid experience in B2B SaaS product marketing, including launches and ongoing adoption work.
- Proven track record working closely with Product and Sales to bring products to market and support revenue growth.
- Experience managing or mentoring product marketers, even if in a small team.
- Strong writing skills: you can explain complex products in simple, direct language.
- Comfortable talking to customers and prospects and turning what you learn into clear recommendations.
- Structured thinker who can design frameworks and then actually use them day-to-day.
- Confident working across time zones and cultures in a remote-first environment.
Nice to Have
- Experience in secure collaboration, fintech, legal/transaction services, or other high-stakes B2B environments.
- Background in pricing/packaging or solution/portfolio marketing.
We Offer
- Fully remote role for candidates in the UK.
- Opportunity to work with a leading global B2B SaaS company.
- Be part of a growing team with a clear and impactful role.
Apply
Meet the hiring team:
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Alina Pedchenko
- Talent Acquisition Specialist
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Ciarán Regan
- Hiring Manager, VP, Marketing