Director of Product Marketing

About the Position

We are seeking a Director of Product Marketing (Portfolio Lead) to join our team at Ideals Jobs. This role is pivotal in bridging our products and the market, ensuring a clear and connected narrative as we expand our portfolio.

Responsibilities

• Own the Portfolio Story

  • Shape the overall story for Ideals across VDR, Board, and Vault.
  • Define clear positioning and messaging for each product.
  • Keep narratives current with market changes and new products.

• Standardise Launches and Updates

  • Design and run a simple, tiered launch framework.
  • Set clear checklists and timelines for all teams involved.
  • Ensure every launch covers the basics: internal brief, external messaging, pricing/packaging impact, campaign plan, and enablement.

• Lead and Develop the PMM Team

  • Manage and coach a small PMM team.
  • Build a culture of clear thinking, simple language, and bias to action.

• Turn Insight into Direction

  • Run regular customer and prospect interviews.
  • Own competitive and market intelligence.
  • Provide structured input into product strategy, pricing, packaging, and roadmap decisions.

• Equip Sales and Customer Success

  • Own the core sales story and ensure enablement is up to date.
  • Partner with Sales leadership on training sessions.

• Partner with Marketing Campaign and Demand Teams

  • Provide sharp product narratives and briefs.
  • Validate that campaigns accurately reflect product reality and customer value.
  • Measure impact of launches and key campaigns.

Requirements

• Solid experience in B2B SaaS product marketing.
• Proven track record working closely with Product and Sales.
• Experience managing or mentoring product marketers.
• Strong writing skills.
• Comfortable talking to customers and prospects.
• Structured thinker who can design and use frameworks.
• Confident working across time zones and cultures in a remote-first environment.

Nice to Have

• Experience in secure collaboration, fintech, legal/transaction services, or other high-stakes B2B environments.
• Background in pricing/packaging or solution/portfolio marketing.

We Offer

• Remote-first flexibility to shape your ideal workday.
• Home workplace budget.
• Co-working expense coverage.
• Individual IT budget for extra equipment.
• Top-tier tech and AI-powered tools.
• Access to Ideals Academy with numerous courses.
• Investment in external learning and development activities.
• Guidance in Personal Development Plan creation.
• Professional literature and subscriptions coverage.
• Support of your passion as a speaker or writer.
• Internal talent mobility opportunities.
• Tailored Wellness Package for your physical and mental health.
• Funding for sports competitions.
• 25 business days of annual leave.
• Paid health-related time-off.
• NEST pension program contribution.
• Team gatherings in global locations.
• Generous internal referral program.

About the Company

Ideals is a global B2B SaaS product company recognized as the most highly rated and customer-centric brand in the secure business collaboration market. Trusted by over 2,000,000 users from 300,000 companies globally, we help people run high-stakes processes and make important decisions with less stress, higher quality, and shorter hours.

Our products include:

• Ideals Virtual Data Room (VDR): Secure document sharing and collaboration for due diligence, fundraising, corporate reporting, licensing, clinical trials, and other complex transactions.
• Ideals Board: Board and leadership collaboration platform for faster, safer, and more compliant decision-making.
• Ideals Vault: [Description if present]

We are now adding more products to our portfolio and need a strong product marketing leader to keep the story clear and connected as we grow.