Director of Social Strategy

About the Position

Director of Social Strategy

Location: Toronto, Ontario, Canada

At VML Canada (a WPP company), we create connected brands that impact the world. We are looking for a Director of Social Strategy who is ready to shape the future of how brands connect with people. Reporting to the Chief Strategy Officer, you will be the visionary force behind social strategies, campaigns, and real-time activations for a diverse portfolio of enterprise brands.

This role is about more than managing platforms - it is about building our social capability, driving agency growth, and leading a team to translate cultural insights into brave, impactful work. If you are a strategic leader who thrives on turning complex business challenges into compelling social narratives and you want to take ownership of setting the standard for social excellence, we want you to lead the charge.

Responsibilities

• Define and champion the overarching social vision, strategies, and playbooks for a diverse roster of enterprise brands
• Lead the translation of social listening, cultural trends, and community behaviours into actionable insights that guide strategic brand decisions
• Collaborate seamlessly across creative, strategy, data, and media teams to ensure social initiatives drive measurable business outcomes
• Architect and oversee high-impact campaigns - from influencer partnerships and UGC to real-time cultural activations
• Mentor and grow a high-performing team, fostering a culture of continuous learning and development
• Act as a trusted advisor to senior clients, influencing their approach to social and communicating complex strategies with clarity and confidence
• Drive agency growth by proactively identifying new business opportunities and positioning VML's social capabilities in the market

Requirements

• 8+ years of experience in social marketing or strategy, with a proven track record on large-scale, complex initiatives
• Demonstrated experience leading, coaching, and developing direct reports
• Deep expertise in social platforms, audience behaviours, and digital culture
• Exceptional communication and presentation skills across diverse stakeholder settings
• Proven ability to collaborate across departments, disciplines, and organizational levels

We Offer

• Competitive salary ranging from $90,000 to $140,000 USD per year
• Hybrid work approach with teams in the office an average of four days a week
• Opportunities for growth and professional development

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human-first, award-winning work for blue-chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services, and, most recently, Marketing Measurement & Optimization.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

For more information, please visit our website and follow VML on our social channels via Instagram, LinkedIn, and X.

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