Director of Social Strategy

About the Position

Director of Social Strategy

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About the Company

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

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Responsibilities

• Define and champion the overarching social vision, strategies, and playbooks for a diverse roster of enterprise brands
• Lead the translation of social listening, cultural trends, and community behaviours into actionable insights that guide strategic brand decisions
• Collaborate seamlessly across creative, strategy, data, and media teams to ensure social initiatives drive measurable business outcomes
• Architect and oversee high-impact campaigns - from influencer partnerships and UGC to real-time cultural activations
• Mentor and grow a high-performing team, fostering a culture of continuous learning and development
• Act as a trusted advisor to senior clients, influencing their approach to social and communicating complex strategies with clarity and confidence
• Drive agency growth by proactively identifying new business opportunities and positioning VML's social capabilities in the market

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Requirements

• 8+ years of experience in social marketing or strategy, with a proven track record on large-scale, complex initiatives
• Demonstrated experience leading, coaching, and developing direct reports
• Deep expertise in social platforms, audience behaviours, and digital culture
• Exceptional communication and presentation skills across diverse stakeholder settings
• Proven ability to collaborate across departments, disciplines, and organizational levels

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We Offer

• Competitive salary ranging from $90,000 to $140,000 CAD per year
• Hybrid work approach with teams in the office an average of four days a week
• Equal opportunity employer committed to fostering a culture of respect and inclusion

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About the Company

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.