Director of Sportsbook Product

About the Position

Director of Sportsbook Product

At FDJ UNITED, we don't just follow the game, we reinvent it. FDJ UNITED is one of Europe’s leading betting and gaming operators, with a vast portfolio of iconic brands and a reputation for technological excellence. With more than 5,000 employees and a presence in around fifteen regulated markets, the Group offers a diversified, responsible range of games, both under exclusive rights and open to competition. We set new standards, proving that entertainment and safety can go hand in hand. Here, you’ll work alongside a team of passionate individuals dedicated to delivering the best and safest entertaining experiences for our customers every day.

We’re looking for bold people who are eager to succeed and ready to level-up the game. If you thrive on innovation, embrace challenges, and want to make a real impact at all levels, FDJ UNITED is your playing field. Join us in shaping the future of gaming. Are you ready to LEVEL-UP THE GAME?

Responsibilities

The Director of Sportsbook Product is responsible for defining, driving, and executing the end-to-end product vision and roadmap for the Sportsbook vertical. This role leads the strategy, customer experience (in collaboration with the UX central team), and performance of the Sportsbook product across all markets, ensuring that the platform is competitive, innovative, compliant, and aligned with the company’s growth ambitions.

Product Vision & Strategy

• Define and own the long-term product vision for our Sportsbook platform across markets and our one internal sportsbook platform strategy.
• Translate customer insights, market trends, and competitive intelligence into a compelling product strategy.
• Ensure the product supports commercial performance targets (engagement, retention, revenue).
• Champion innovation in UX, features, markets, pricing tools, personalisation, and content.

Roadmap Leadership

• Build and prioritise a clear product roadmap balancing short-term delivery and long-term transformation.
• Oversee product lifecycle from ideation to launch, ensuring best-in-class execution.
• Secure cross-functional alignment and facilitate decision-making across stakeholders.
• Maintain strong governance and structured product sign-off processes.
• Manage our current multi-platform status (KSP, ABP and Kambi) in parallel of driving our one internal platform strategy.

Delivery & Execution

• Produce high-quality product requirements, documentation, and specifications for Engineering.
• Partner with Tech on delivery planning, sprint priorities, and execution quality.
• Monitor release performance and drive continuous optimisation based on data, KPIs, and feedback.
• Ensure robust UAT and post-launch validation.

Cross-Functional Collaboration

• Collaborate with Trading teams on pricing capabilities, in-play performance, risk tools, and operational workflows.
• Align with Marketing and CRM on customer journeys, promotions, segmentation, and conversion levers.
• Work with Operations to ensure platform stability, compliance, monitoring, and efficiency.
• Partner with Data & Insights teams to build a metrics-driven culture in product strategy.
• Partner with procurement on all third party deals for sportsbook products.

Market & Regulatory Alignment

• Ensure full compliance with all regulatory obligations across jurisdictions.
• Partner with Legal, Compliance, and local market teams to integrate responsible gaming and regulatory-by-design principles.
• Adapt product features to local market requirements and customer behaviour.

Performance Management

• Own Sportsbook product KPIs (NGR, ARPU, retention, engagement, margins, latency).
• Identify growth opportunities and performance gaps through rigorous analysis.
• Prepare regular business performance updates for leadership.

Leadership Responsibilities

• Lead, mentor, and grow a team of Product Managers, Product Owners, UX, and analysts.
• Provide clear vision, priorities, and development opportunities to the team.
• Foster a culture of high performance, customer focus, and cross-team collaboration.

Requirements

Skills & Experience Required

Experience

• 10-15+ years in Product Management, ideally in Sports Betting.
• Demonstrated success delivering large-scale B2C digital products.
• Strong experience with data-driven decision-making and high-velocity product delivery environments.

Technical & Domain Skills

• Deep understanding of Sportsbook platforms, betting mechanics, markets, and trading workflows.
• Strong knowledge of UX/UI best practices and customer acquisition/retention levers.
• Experience with agile methodologies and product governance frameworks.

Behavioural Skills

• Excellent communication, influencing, and stakeholder management.
• Strong analytical mindset with the ability to simplify complexity.
• Leadership presence and ability to drive teams in fast-paced, high-stakes environments.
• Strategic thinker with a hands-on delivery mindset.

We Offer

• Competitive salary
• Full-time, Permanent position
• Opportunity to work in Europe or regulated markets
• Be part of a leading betting and gaming operator

About the Company

FDJ UNITED is one of Europe’s leading betting and gaming operators, with a vast portfolio of iconic brands and a reputation for technological excellence. With more than 5,000 employees and a presence in around fifteen regulated markets, the Group offers a diversified, responsible range of games, both under exclusive rights and open to competition. We set new standards, proving that entertainment and safety can go hand in hand.

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