Director, Partner Marketing

Location: Seattle, WA

Employment Type: Full-time

Work Location: On-site

About Avante

At Avante, we're transforming the way benefits are managed. Our AI-native benefits intelligence platform simplifies the complexity of benefits for employees and provides strategic insights for HR and finance leaders. Based in Seattle, we work 4 days a week in the office and 1 day remotely. Our benefits broker and consultant ecosystem is crucial to our growth, and we need a dedicated professional to manage this channel.

The Role

As the Director of Partner Marketing, you will be the marketing arm of Avante's partner ecosystem. You will lead the strategy for our partner marketing efforts, focusing on broker and consultant firms. This role involves three main motions: marketing to the leadership of prospective firms, engaging top producers within those firms, and activating existing partners through co-marketing and campaigns. You will own the partner marketing strategy and budget, ensuring that our programs drive pipeline and improve the partner experience.

Responsibilities

Win New Partner Firms: Develop marketing strategies to attract leadership of target broker and consultant firms.
Activate Top Producers: Create programs that engage top producers within firms to choose Avante for their clients.
Own Partner Communications: Deliver content that keeps Avante visible and top-of-mind for brokers and producers.
Run Partner Education: Execute webinars and events to educate brokers about Avante.
Manage Roadshows and Events: Coordinate regional events to bring clients in contact with Avante.
Build Co-Branded Materials: Develop sales tools and collateral in partnership with enablement and product marketing.
Develop Co-Marketing Playbooks: Create repeatable marketing plans for new partnerships.
Manage Partner Marketing as a P&L: Measure and manage the budget against partner-sourced pipeline.
Build Marketing Relationships: Establish trust and responsiveness with partner organizations.
Utilize AI Tools: Incorporate AI tools into daily marketing tasks.

Requirements

Experience: 8 to 12 years of B2B marketing experience, with 4 to 5+ years focused on partner, channel, or alliance marketing.
Program Building: Experience in building partner marketing programs in a channel-led or partner-led GTM motion.
Event Planning: Proven experience in event planning and execution.
Content Creation: Ability to create content such as newsletters, one-pagers, and case studies.
Early-Stage Experience: Experience in building playbooks and working in ambiguous environments.
Cross-Functional Collaboration: Strong ability to work across sales, CX, partner enablement, product marketing, and field marketing.
End-to-End Strategy: Experience owning a partner marketing strategy and budget end to end.

Nice to Have

Experience in benefits, insurance, HR tech, or financial services.
Working knowledge of the benefits ecosystem.
HubSpot or similar MAP experience for partner nurture campaigns.
Experience with ABM platforms or account-based partner programs.

We Offer

Competitive Salary: $170,000 - $200,000 a year
Equal Opportunity Employer: Avante is committed to building a diverse and inclusive team.

How We Work

At Avante, our values guide our daily decisions:

Beat Yesterday: Continuously improve and iterate on our processes.
Embrace Type 2 Fun: Take on challenges with enthusiasm and celebrate wins.
Stay Hungry, Stay Curious: Be the expert in AI and adjacent functions, and translate learning into action.
Act Like an Owner: Address issues early, prioritize customer-facing work, and ensure over-communication.

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Director, Partner Marketing

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Job Description, Responsibilities & Requirements