About the Position

Director, Payer Marketing

Headway is on a mission to revolutionize mental healthcare access in the US. We are seeking a visionary Director of Payer Marketing to lead our efforts in building and shaping the most credible, trusted voice in the mental health industry. This role is pivotal in defining our strategy and narrative with health plans, ensuring that Headway leads the way in behavioral health delivery and funding.

Location

Remote

Employment Type

Full time

Department

Sales & Marketing

Brand Marketing & Communications

Payer Marketing

Compensation

$225.6K – $282K • Offers Equity

We offer a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

About the Role

Headway is already the largest mental health network for America's leading health plans. This role offers a unique opportunity to operate at a scale where your work will materially shape how mental health care works in America. As the Director of Payer Marketing, you will:

Set the payer marketing strategy. Define the overarching positioning, narrative, and GTM plan for Headway with health plans.
Build the function from zero. Define the operating model, team structure, cadences, and metrics that make payer marketing a true commercial lever.
Build the category story everyone wants to be part of. Author a point of view that plans, providers, and partners orient around.
Commercialize net-new payer solutions. Partner with Product and Payer/Commercial to take new Headway offerings to market.
Turn clinical data into proof, and proof into leverage. Partner with Clinical Strategy and Research to source evidence and translate complex data into compelling outcomes narratives.
Drive field marketing and enablement. Ensure Payer/Commercial has the content library, pitch decks, RFP support, case studies, and tools to grow and deepen accounts.
Activate the story in the right rooms. Plan and execute the moments that bring the narrative to life.
Keep us on offense with competitive intelligence. Track how competitors and adjacent players position to payers, and arm leadership and commercial teams with sharp, current narratives.
Measure leverage, not just funnel. Define success around relationship depth and commercial impact.

Requirements

Enterprise B2B product marketing leader with 10+ years of experience (including 5+ years managing teams).
Experience in or adjacent to health plans, value-based care, or complex B2B healthcare environments.
Proven track record where marketing moved commercial outcomes - win rates, deal terms, expansion, preferred status.
Experience in expand-after-land marketing at enterprise scale.
Strong customer-first instincts and the ability to influence without authority.
Comfortable with complexity and undeterred by uncertainty.
Experience building from scratch - a function, a process, a go-to-market motion.
Proactively curious and naturally multi-threaded internally.

We Offer

Competitive salary range: $225.6K - $282K
Equity opportunities
Comprehensive health and wellness benefits
Retirement savings plan
Professional development budget

About the Company

Headway is committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. We are dedicated to the full inclusion of all qualified individuals and provide reasonable accommodations for persons with disabilities. Headway participates in E-Verify.

Join us, and help change mental healthcare for the better.

Director, Payer Marketing

Job description