Director, Pet Parent Journey & GTM
Primary stack
Job description
About the Position
Director, Pet Parent Journey & GTM
Seattle
Product – Product Management
Full-time
Hybrid
About the Company
At Rover, pets and their people are at the heart of everything we do. We connect pet parents with trusted pet care across the U.S., Canada, Europe, and Australia. Headquartered in Seattle and Barcelona, we’re a values-driven, fast-growing tech company focused on building safe and personalized experiences tailored to the needs of each unique pet. We’re investing in AI as a business accelerator and provide every team member access to AI tools in service of creating better experiences for our community.
We are proud to be recognized as a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. At Rover, we’re committed to creating an accessible, inclusive, and welcoming community, which starts with our employees.
Responsibilities
In this role, you will:
- Build and drive consistent go-to-market strategies and initiatives for all pet parent–facing investments.
- Own pet parent communications strategy, alignment, and execution.
- Own the message architecture and journey documentation that every pet parent touch point ladders up to.
- Own the end-to-end global positioning, messaging, and channel strategies for the pet parent product roadmap and initiatives.
Requirements
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Minimum qualifications:
- 10+ years of experience in product marketing, B2C go-to-market, lifecycle or CRM leadership, product management, marketing, general management, or consulting roles in marketplace, platform, or two-sided business contexts.
- Experience partnering with Product, UX, Data Science, and Engineering teams.
- Clear and structured written and verbal communication style.
- Highly proactive, comfortable operating with minimal guidance.
- Analytical rigor with enthusiasm for modeling and measuring impact.
- Strong leadership skills and experience giving actionable feedback and coaching.
- Comfortable working across US (Pacific Time) and Europe (Central European Time) timezones.
- Bachelor’s degree. Marketing or business degrees preferred.
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Preferred qualifications:
- Experience in online marketplaces with a meaningful consumer demand side.
- Demonstrated track record of growing the demand side of a marketplace at scale.
- Experience running lifecycle or CRM programs as a cross-channel system.
- Experience building go-to-market frameworks from scratch.
- Experience with customer advocacy, community, or advisory programs.
- Master’s degree.
We Offer
- Competitive compensation
- 401k match
- Long-term incentive plan with a company performance-based cash payout
- Flexible PTO
- Competitive benefits package, including medical, dental, and vision insurance
- Commuter benefits
- Bring your dog to work (and unlimited puppy time)
- Pet benefits, including $1000 toward adopting your first dog or cat
- Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches monthly
- Regular team activities performed in-person and virtually
Compensation
- In the greater Seattle area the first-year salary range is $172,779 - $229,797 with a 15% bonus. Additionally, Rover offers benefits to full-time employees.
- The cash compensation offered for this role will be dependent on the candidate's experience, qualifications, skills, and abilities as demonstrated in the interview and hiring process.
About Rover
At Rover, we’re driven by seeing our people succeed and grow, while doing our jobs better than ever before. We believe the best business outcomes come from a diverse set of perspectives and we’re committed to promoting an inclusive, inventive, and fun environment with amazing employees. We welcome and encourage applicants from all backgrounds to apply.
Rover is an equal opportunity employer. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, military or veteran status, sex, pregnancy, gender identity or expression, sexual orientation, marital or partnership status, genetic predisposition, or any other protected status in accordance with applicable federal, state, and local laws.
We are committed to working with you to look for reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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