Director, Programmatic Sales (Publicis)

About the Position

Director, Programmatic Sales (Publicis)

New York

WunderKIND Ads is not another seat in the auction. Our ads are behaviorally triggered: our proprietary tag is integrated directly on a premium list of publisher pages, tracking on-site user behavior so that our ad renders only once a visitor has finished consuming the content. That creates a net new placement, one that did not exist on the page before we created it. How we serve the ad is why we are different from every competitor in-market.

And the patience pays. When an ad experience respects the user's reason for visiting a page, the user respects the ad experience in return: more attention, greater engagement, brand safe by design, and no fight with editorial for the same pixels.

We sit inside Wunderkind, the performance marketing engine that drives $1.2 billion a year in attributable revenue for brands including Hugo Boss, Gucci, Lenovo, Cole Haan and HelloFresh, built on behavioral and identity data from 400+ retail and eCommerce relationships. That means our supply comes with something most premium inventory cannot offer: a genuine understanding of who is on the other side of the impression. You will be selling a product that is structurally different, to a market that has heard every other pitch.

Responsibilities

• Own the demand: drive agency, trading desk, brand and DSP spend into Wunderkind display and video inventory across NYC and the wider east coast, against a clear revenue number.
• Build the room: steady outreach, meetings and entertainment with programmatic buyers and investment teams, until Wunderkind is the call they make rather than the call they take.
• Grow what you win: partner with Account Management to push campaign performance, spend and renewals, turning a first test into an always-on line.
• Consult, don't just sell: show buyers how to launch, optimize and troubleshoot CPA, CPC and CPM campaigns across our inventory, and bring them with you as new features and supply land.
• Leave a trail: build the training material, sales collateral and client-facing guides that make the next win faster for everyone.

Requirements

• 8 years in programmatic advertising, gained in digital media, at a DSP, at an SSP, or on an agency trading desk.
• At least 5 years in a client-facing role with revenue accountability. A number of your own, not a number you supported.
• A $1MM+ book of business you have managed, with growth you can measure and evidence.
• Consistently high performance vs goal, that references will confirm.
• Established NYC agency and holdco contacts that you can name and substantiate (This role is completely Publicis focused).
• Hands-on DSP fluency: The Trade Desk, DV360, Xandr or comparable. Enough to plan, optimize and troubleshoot a campaign, not just talk about one.
• Depth of research: you walk into a meeting already knowing the account's business, the pressure their brands are under, and precisely where our inventory fits.
• Resilient relationships: you take on the stalled growth opportunity and the difficult client conversation without letting the relationship cool.
• Credibility in both directions: authoritative with a technical buyer and persuasive with a commercial one.

Nice to Have

• A background in account management before your sales career, so you understand what happens after the signature.
• Experience upselling or cross-selling programmatic products into an existing client base.
• Experience across ad exchanges, ad servers and other optimization platforms.

We Offer

• Competitive compensation: Base salary range of $140,000.00 to $160,000.00 in New York, with a 50/50 commission component, taking on-target total cash compensation to approximately $280,000.00 to $320,000.00.
• Defined territory and growth and promotion opportunities for those who deliver.
• Equal opportunity and safe workplace, committed to equal employment opportunities for all.

About the Company

WunderKIND Ads is part of Wunderkind, the performance marketing engine driving $1.2 billion a year in attributable revenue for brands including Hugo Boss, Gucci, Lenovo, Cole Haan and HelloFresh. We are committed to providing a unique ad experience that respects user behavior and enhances engagement.