Director, Sales (Mass Market)

About the Position

Director, Sales (Mass Market)

The Mass Market Sales Leader is responsible for driving revenue growth, market penetration, and customer engagement within the mass-market segment reporting to directly India Sales Leader. This role leads the development and execution of regional mass-market strategies, manages distributor/channel relationships, drives opportunity creation and design-win growth, and ensures alignment between Sales, FAE, Marketing, and Product Groups (PG).

Responsibilities

Business & Revenue Leadership

• Own mass market sales performance, revenue growth, and demand creation within the assigned region.
• Develop and execute annual mass-market business plans and growth strategies.
• Drive Design Registration, Design-In, and Design-Win initiatives to accelerate long-term revenue growth.
• Maintain accurate forecasts, pipeline visibility, and opportunity management.

Distributor & Channel Management for MM Demand Creation

• Initiate local regional demand creation by driving distributors’ sales and FAE for MM development.
• Define target MM customers in each area such as North, South, and West with segment strategy aligned with AA segment leaders.
• Leverage IDH and VAR partners for solution-based winning as well as leveraging Renesas UX solution team.
• Develop distributor sales motivations and performance review strategy under collaboration with CAM.

Team Leadership & Development

• Lead and coach MM sales staffs for them to drive distribution sales and FAE properly and effectively.
• Establish sales goals, KPIs, and accountability mechanisms.
• Foster a culture of collaboration, customer focus, and execution excellence.
• Develop talent and succession plans for the mass-market organization.
• Collaboration with internal stakeholders such as AA Segment leaders, FAE leaders, UX team, and PG marketing/BD teams for bandwidth and support, etc.

Customer & Opportunity Management

• Build executive-level relationships with key mass-market customers.
• Weekly basis funnel review with each distributor for MM and Opportunity review in Distributor site together with MM sales for building up the funnel.
• Managing DWIN/DIN target achievement.
• Daily base distributor/customer meetings.

Cross-Functional Collaboration

• Work closely with Product Groups, Marketing, FAE teams, Operations, and Regional Sales leadership.
• Align technology enablement, training, and customer engagement activities.
• Support new product introductions and solution-based marketing initiatives.

Operational Excellence

• Monitor KPIs including revenue, design registrations, design wins, backlog, inventory health, and channel performance.
• Drive process improvements and adoption of company sales systems and tools.
• Ensure timely reporting, forecasting, and business reviews.

Requirements

Required Qualifications

• Bachelor's degree in Engineering, Business, Marketing, or related field.
• 20+ years of semiconductor, electronics, technology, or B2B sales experience.
• Proven leadership experience managing sales teams and channel partners.
• Strong commercial negotiation and strategic planning skills.
• Experience managing complex customer ecosystems and distributor networks.
• Excellent communication, presentation, and stakeholder management capabilities.

Preferred Qualifications

• Semiconductor industry experience.
• Experience leading regional or country-level sales organizations.
• Strong understanding of demand creation, design-win management, and channel sales models.
• Demonstrated success in growing mass-market revenue through distributors and indirect channels.

We Offer

• Competitive salary
• Opportunity to work in a global, innovative, and inclusive environment
• Professional development and career advancement opportunities
• Flexible and inclusive work environment

About the Company

Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure, and IoT markets. Our robust product portfolio includes world-leading MCUs, SoCs, Analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world’s leading manufacturers of electronics you rely on every day; you may not see our products, but they are all around you.

Renesas employs roughly 21,000 people in more than 30 countries worldwide. As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements: Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values. At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what’s next in electronics and the world.