E-commerce Director

About the Position

We are Toogeza, a Ukrainian recruiting company focused on hiring talents and building teams for tech startups worldwide. We are currently seeking a Head of eCommerce for our client, a Global Luxury Spirits Brand.

About our client

We are an innovative, leading luxury spirits brand with an expanding global presence. Dedicated to creating memorable experiences, we offer exclusive products for discerning customers around the world. We’re seeking a dynamic eCommerce leader to drive our next phase of growth.

Location: London, UK (Remote with occasional UK travel)

Employment Type: Full-time

Responsibilities

Strategic eCommerce Leadership

• Own and drive global eCommerce revenue and profitability targets with a strong revenue-growth orientation.
• Develop and execute strategic plans for customer acquisition, retention, and loyalty, tailored to luxury consumers.

Digital Customer Experience

• Lead continuous improvement of the online customer experience, emphasizing high-end storytelling, personalization, seamless UX/UI, and omnichannel experiences that bridge online and offline presences.
• Oversee exclusive launches, gifting strategies, tailored customer segmentation, and effective website merchandising to double down on Average Order Value (AOV).

Performance Analytics and KPIs

• Set, monitor, and optimize KPIs (CAC, LTV, AOV, Conversion Rates).
• Utilize heavy analytics and conversion rate optimization (CRO) to translate data into actionable insights, informing strategic and operational decisions.

CRM and Retention Strategy

• Design and manage email/SMS marketing, retention programs, and post-purchase engagement.
• Implement customer segmentation strategies to nurture collectors, corporate clients, and gifting customers.

Marketing Collaboration

• Guide external partners in paid media, influencer, content, and SEO strategies to maximize ROI.
• Ensure marketing initiatives align with brand values, campaign messaging, and performance targets.

Cross-Functional & External Team Management

• Lead coordination between internal stakeholders and a global network of contractors and agencies.
• Establish clear KPIs, ensuring accountability, quality, and timely delivery across all external partnerships.

Compliance and Market Adaptation

• Ensure all digital initiatives comply with global alcohol marketing regulations.
• Oversee region-specific adaptations, addressing local payment, language, and cultural preferences.

Requirements

• 5+ years’ experience in strategic eCommerce leadership within luxury or premium consumer brands.
• Proven success managing external contractors and agencies, with robust KPI-driven management.
• Data-driven professional with strong analytical capabilities, heavy analytics skills, and proven CRO expertise.
• Expertise in premium consumer marketing, segmentation, and retention strategies.
• Exceptional organizational and communication skills, adept at collaborating cross-functionally.
• Experience or familiarity with regulated industries (alcohol/spirits) is preferred.

We Offer

• Opportunity to lead digital strategy for a rapidly scaling luxury spirits brand.
• Competitive compensation with performance incentives.
• Flexible work arrangements in a dynamic, entrepreneurial environment.
• A collaborative culture focused on innovation, excellence, and growth.

If you’re passionate about luxury branding, strategic digital growth, and performance-driven eCommerce leadership, we’d love to connect. Join us in crafting extraordinary experiences for our global audience.