Editorial Partnerships & Digital PR Manager at Munich Re

About the Position

Editorial Partnerships & Digital PR Manager Job at Munich Re, Boston, MA

Munich Re is seeking a Digital PR & Partnerships Manager to shape how small businesses view insurance. This role sits at the intersection of digital PR, editorial outreach, SEO/GEO, influencer marketing, and brand reputation. Your mission is to identify the publishers, editors, creators, and communities that influence small businesses' insurance choices, build relationships with them, and ensure ERGO NEXT is fairly represented and recommended when they evaluate providers.

Responsibilities

• PR Agency and Executive Voice

  • Guide and hold accountable our external PR agency, setting clear priorities for editorial outreach, listicle inclusion, and publisher relationships.
  • Pitch story angles, insights, and data that help editors understand how ERGO NEXT serves small businesses, ensuring we're considered when publications refresh their recommendation lists.
  • Build a thought-leadership program, including LinkedIn publishing and media commentary from ERGO NEXT subject matter experts, to drive awareness and LLM citations.

• Listicles, Buyer Guides, and Citations

  • Identify and prioritize the editorial content that shapes small business purchasing decisions, including mainstream media, trade media, buyer guides, product roundups, and "best of" rankings.
  • Develop outreach strategies that secure and maintain placement in these high-intent recommendations.
  • Track how AI answer engines cite ERGO NEXT and competitors through earned media, and target the sources those engines draw from most.

• Proprietary Data Distribution

  • Turn ERGO NEXT's original research, surveys, and other data into stories that editors and creators want to cite.
  • Own the distribution plan for each release across media, creators, communities, and partners.

• Partnerships

  • Activate our sports and corporate sponsorships across earned media, creator content, and community channels to drive awareness.
  • Recruit and manage creator and affiliate partners who reach small business owners, from trade-specific voices to personal finance and entrepreneurship creators.
  • Structure partnerships that deliver both credible third-party endorsement and trackable traffic.

• Cross-functional Collaboration and Measurement

  • Partner with SEO/GEO, content, growth, and social teams so earned placements strengthen organic visibility and conversion.
  • Measure impact and use data to refine outreach strategy and prioritize the publications, creators, and communities that matter most.

Requirements

• Core Skills

  • 4–8 years in digital PR, editorial outreach, SEO partnerships, or publisher relations.
  • Experience securing placements in buyer guides, product roundups, or editorial recommendations.
  • Strong relationship-building skills with editors, journalists, or publishers.
  • Familiarity with how editorial coverage influences search visibility and AI-driven discovery.
  • Comfort working with performance metrics and tracking business impact.

• Unstoppable Qualities

  • Being proactive and persistent in outreach.
  • Someone comfortable building relationships with editors and publishers.
  • Someone curious about how search, media, and AI shape brand discovery.
  • Someone excited to build a new capability with measurable business impact.

We Offer

• Hybrid Work Environment
  • Work from both Boston and Waltham, MA.

About the Company

Munich Re is an AI technology company that is also a fully licensed insurance carrier. We're rebuilding the core judgment loops of a hundreds-of-years old industry with a lean team, which is exactly why AI matters. We underwrite our own risk, build our own systems, and own the entire value chain, so the product decisions made here show up directly in what a customer pays and how fast they get covered. Since 2016, we've insured hundreds of thousands of small businesses across the country. As a subsidiary of Munich Re and ERGO, our growth is backed by the financial strength of one of the world's leading reinsurance and insurance groups.

Note on Fraudulent Recruiting

We have become aware that there may be fraudulent recruiting attempts being made by people posing as representatives of ERGO NEXT Insurance. These scams may involve fake job postings, unsolicited emails, or messages claiming to be from our recruiters or hiring managers. Please note, we do not ask for sensitive information via chat, text, or social media, and any email communications will come from the domain @next-insurance.com or @nextinsurance.com. Additionally, Next Insurance will never ask for payment, fees, or purchases to be made by a job applicant. All applicants are encouraged to apply directly to our open jobs via the careers page on our website. Interviews are generally conducted via Zoom video conference unless the candidate requests other accommodations. If you believe that you have been the target of an interview/offer scam by someone posing as a representative of Next Insurance, please do not provide any personal or financial information. You can find additional information about this type of scam and report any fraudulent employment offers via the Federal Trade Commission's website, or you can contact your local law enforcement agency.