Email & Lifecycle Operations Manager

About the Position

Email & Lifecycle Operations Manager

Join Guesty as an Email & Lifecycle Operations Manager to lead our email and lifecycle marketing program, enhancing deliverability and cross-channel experiences.

Responsibilities

• Opportunity identification - Proactively find areas to drive more conversions, improve deliverability, and grow the marketable-contact base; turn them into prioritized, measurable projects.
• Cross-channel experience - Coordinate email, Pendo, SMS, and sales sequences so a lead or customer gets a cohesive, non-overlapping journey, not colliding messages.
• Campaign intake & delivery process - Design and run the end-to-end process for how campaigns move across content, design, and ops teams, so delivery is efficient and repeatable.
• Complex HubSpot workflows - Build and own complex workflows, from trigger logic to segmentation to QA.
• Deliverability & database health - Implement mailability best practices, bounce/engagement hygiene, sender reputation, re-permissioning.
• Measurement - Partner with BI to track engagement through to downstream/revenue impact, not just opens and clicks.
• Efficiency through AI & automation - Use AI and automation to make the above faster and more repeatable.

Requirements

• Deep, hands-on HubSpot expertise as a marketer (admin-level a strong plus): workflows, lists, properties, subscription types, reporting.
• Operations mindset - Design processes, documentation, and tooling for efficiency rather than working reactively.
• Proven ability to spot opportunities and turn them into projects that move conversions, deliverability, or database growth.
• Holistic, cross-channel thinking - Comfortable orchestrating email, in-product, SMS, and sales touchpoints as one journey.
• Strong communication and stakeholder management - Proactive, responsive, and clear; flags risks and slipping deadlines early rather than going quiet.
• Strong business acumen and work ethic - Connects email activity to business outcomes and owns delivery end to end.
• Campaign operations experience - Running complex workflows and coordinating design, content, and ops teams.
• Solid grasp of email deliverability, mailability, and CRM integrations (Salesforce, enrichment, validation).
• Working knowledge of email/privacy law - GDPR required; CASL and other regional regulations (CAN-SPAM, etc.) ideally; consent, opt-in, and re-permissioning practices.
• Lifecycle marketing expertise - Onboarding, nurture, re-engagement, win-back.
• B2B SaaS marketing experience.
• English language with a minimum of 3 years professional experience in English speaking work setting.

We Offer

• Opportunity to work in a fast-growing global startup.
• Be part of a dynamic, global, and impact-driven environment.
• Competitive salary and benefits package.

About the Company

Guesty is the all-in-one platform helping hospitality businesses around the world automate, optimize, and scale their operations. We’re a fast-growing global startup that’s transforming how the industry works - from guest experience to business growth.

With a powerful suite of features and integrations with 150+ industry partners - including Airbnb, Vrbo, Booking.com, Expedia, Google Travel, and many more - Guesty empowers property managers to deliver top-tier guest experiences while running more efficient, data-driven operations.

We’re proud to have over 900+ team members across 16 countries worldwide, all working together to build the future of hospitality technology.

Guesty is proud to be an Equal Opportunity Employer. We provide equal employment opportunities to all employees and applicants regardless of race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law.