Email Automation Manager

About the Position

Job Title: Email Automation Manager

Location: Cape Town (on site)

Department: Marketing

We are seeking a technical and strategic Email Automation Manager to own the architecture of our customer communication. You will be building sophisticated, data-driven journeys that maximize both acquisition and retention.

You will be responsible for the full lifecycle: from activating new users, to nurturing warm leads, to reactivating dormant contacts. You will ensure that our engagement platforms are fully integrated with our core systems to deliver hyper-personalised experiences at scale.

Responsibilities

• Design, build, and manage complex automated workflows within our Customer Engagement Platform.
• Develop high-converting nurture streams specifically tailored to key business verticals.
• Own the end-to-end customer journey, identifying friction points and implementing automated solutions to improve drop-off rates.
• Develop onboarding sequences that rapidly convert new sign-ups into mortgage applicants.
• Build sophisticated win-back and sunset strategies to re-engage dormant users.
• Analyse churn indicators to trigger relevant, personalised offers and incentives to bring users back to the ecosystem.
• Ensure seamless integration between our CRM, Customer Engagement Platform, and internal databases to enable real-time personalisation.
• Maintain oversight of related customer touch points to ensure a unified view of nurture and accurate multi-touch attribution.
• Continuously iterate on journeys through rigorous A/B testing of subject lines, send times, creative assets, and flow logic to maximize open rates, click-through rates, and downstream conversion.
• Establish dashboards to monitor key KPIs including deliverability, engagement, conversion rates, and revenue attributed to automated flows.
• Refine attribution models, ensuring a complete view of how automated email and cross-channel touch points contribute to the bottom line.

Requirements

• 5+ years of hands-on experience in Email Marketing, CRM, or Marketing Automation, specifically managing complex lifecycle journeys.
• Deep proficiency with a leading Customer Engagement Platform.
• Strong understanding of HTML/CSS for email templates, API integrations, and data architecture.
• Proven track record of using automation to directly improve conversion rates and reactivation rates.
• Experience in using customer retention and nurture to drive growth.
• Experience managing cross-channel journeys
• Knowledge of GDPR and data privacy compliance best practices.

About the Company

OneDome is a UK-based housing and fintech technology platform building an AI-powered platform to simplify life’s biggest financial decisions - from buying a first home to building and protecting long-term wealth.

The platform brings together property discovery, mortgage origination, legal and transaction services, insurance, and financial planning into a single, end-to-end digital experience. OneDome’s flagship HomeBuyer Service reimagines home ownership as a retail-style product, bundling everything required to purchase a home into one transparent, fixed-price offering. Beyond home purchases, the platform supports customers across the full lifecycle of home ownership and personal finance.

OneDome operates at scale, working with a nationwide network of over 500 mortgage brokers and arranging approximately** $1.4 billion in mortgage volume per month**, positioning the company among the largest housing and mortgage platforms in the UK.

The company is profitable and has been recognised for rapid, capital-efficient growth, including being ranked the 4th fastest-growing fintech and 17th fastest-growing technology company
by the Deloitte Fast 50 in 2025, and the 6th fastest-growing tech company
by the Sunday Times Tech 100 in 2026.

Backed by Channel 4 Ventures and family offices across the UK, Saudi Arabia, the United States, and Australia, OneDome is building the next generation housing and fintech super-platform, replacing fragmented, manual processes with a modern, data-driven, AI-enabled consumer experience.