About the Position

Email Marketing Specialist – Senior

SOFTSWISS is looking for a Senior Email Marketing Specialist to own the end-to-end B2B email and lifecycle marketing strategy. You’ll design, build, and optimize automated customer journeys that move prospects from lead generation to Sales Accepted Lead (SAL), helping drive pipeline growth across the global iGaming market.

Purpose of the Role

You’ll build scalable lifecycle programs that engage operators, aggregators, platform providers, and affiliate businesses throughout the buying journey. Working closely with Marketing, Business Development, and Performance teams, you’ll combine strategic thinking with hands-on execution to improve lead quality, conversion, and pipeline contribution.

Responsibilities

Design and optimize lifecycle journeys across the B2B funnel, including welcome, nurture, re-engagement, event, and sales enablement campaigns.
Build segmentation models and lead scoring to improve personalization and sales handoff.
Launch targeted ABM email campaigns and automated nurture programs around lead magnets, webinars, and industry events.
Manage HubSpot Enterprise, Customer io, CRM integrations, and marketing automation workflows.
Own email deliverability, domain reputation, authentication, and list hygiene.
Measure campaign performance through pipeline reporting, A/B testing, and lifecycle analytics while ensuring GDPR compliance.

Requirements

Russian language skills at B2 level or higher
English proficiency at B2 level or higher
5+ years of experience in email or lifecycle marketing, including B2B environments with long sales cycles.
Hands-on expertise with HubSpot Enterprise and/or Customer io
Strong understanding of MQL, SAL, SQL, lead scoring, attribution, and marketing-to-sales processes.
Experience with email deliverability, HTML/CSS email editing, and campaign analytics.

Nice to Have

B2B iGaming, SaaS, or fintech experience.
Experience with ABM and enrichment tools such as Clearbit, Apollo, Cognism, or Breeze Intelligence.
Knowledge of SQL, AI tools, or multilingual lifecycle campaigns.

We Offer

Private health insurance
Sports benefits
Comprehensive Mental Health Program
Free English lessons (online)
Local language courses
Paid time off
Maternity leave support
Referral program rewards
Upskilling, internal workshops, and participation in professional conferences and corporate events

Locations

Warsaw, PL
Poznań, PL
Serbia

About the Company

SOFTSWISS recruitment communication is conducted only through official company channels. We never ask candidates to make payments, purchase equipment, share financial details, or transfer money as part of the hiring process. If you receive a suspicious message using the SOFTSWISS name, please verify it via [email protected]

Email Marketing Specialist – Senior

Job description