EMEA Channel Marketing Manager
Primary stack
Nice to have's
Job description
About the Position
Our client is a global technology company with 40+ years of experience in data protection and business continuity. Its solutions help organizations across 150+ countries protect critical applications and systems across on-premises and cloud environments.
They are looking for an EMEA Channel Marketing Manager to lead channel marketing across the region and drive growth through distributors, VARs, and MSPs. The role combines strategy with hands-on execution, working closely with Sales and partners to build effective marketing programs, generate demand, and deliver measurable business impact.
The ideal candidate is a collaborative, data-driven marketer who enjoys building strong partner relationships and working in a fast-paced, evolving environment. Fluency in English is required, while additional European languages are a strong advantage.
The role is ideally based in the Barcelona metro area, although remote candidates based elsewhere in Europe may also be considered. The position requires minimal travel (approximately 1–2 times per quarter) for partner meetings, events, training, and collaboration with the European team.
Responsibilities
Channel Marketing Strategy & Campaign Development
- Develop and execute integrated channel marketing strategies that drive demand and pipeline through VARs, distributors, and MSPs;
- Build and manage co-marketing programs, campaigns, and sales plays with key partners, ensuring alignment with regional revenue goals and sales priorities;
- Localize and amplify global campaigns for the region, focusing on accurate messaging and relevance to the target audience.
Partner Relationship Management
- Build and maintain trusted relationships with key channel partners and internal cross-functional teams (sales, product, digital, field marketing);
- Enable partners with co-branded assets, training, and sales enablement tools to accelerate sell-through.
Campaign Execution & Performance Measurement
- Manage MDF (Market Development Funds) programs, ensuring effective investment, compliance, and measurable outcomes;
- Track and report on campaign effectiveness and ROI, making data-driven recommendations for improvement;
- Conduct quarterly marketing reviews with partner leadership to assess success, identify gaps, and ensure ongoing alignment. Present quarterly business reviews;
- Collaborate with product, digital, and field marketing teams to create campaign assets, joint messaging, and enablement tools.
Requirements
- 7-10 years of experience in channel, partner, or field marketing within the B2B technology or SaaS industry;
- Proven experience working with VARs, distributors, and/or MSPs;
- Demonstrated ability to measure and optimize marketing ROI, with strong analytical, budgeting, and reporting skills;
- Hands-on experience with marketing automation, CRM, and analytics platforms (e.g., HubSpot, Salesforce, Looker Studio);
- Familiarity with email outreach tools (like Apollo, Salesloft, Outreach);
- Strong understanding of inbound marketing funnels, lead nurturing, and customer lifecycle marketing;
- Excellent project management skills; able to manage multiple priorities and deadlines in a fast-paced environment;
- Strong written and verbal communication skills; able to collaborate effectively across teams and with external partners;
- Self-starter comfortable with experimentation, learning new technologies, and adapting quickly.
Soft Skills & Approach
- Highly organized, detail-oriented, and proactive in identifying opportunities and proposing solutions;
- Collaborative team player who builds strong relationships with internal and external stakeholders;
- Customer- and partner-focused mindset, with a passion for driving engagement and business impact;
- Comfortable with ambiguity and change; able to switch priorities quickly and manage competing demands;
- Committed to continuous learning, creativity, and making a measurable impact.
We Offer
- Flexible, fast-moving environment where your input matters;
- Global interaction – working with teams across the globe;
- Opportunities to grow and build experience;
- A collaborative culture focused on learning, creativity, and impact.
Application form
We are always looking for talented people. Please submit the form and we will get in touch with you.
Location: Barcelona, Spain (preferred) / Remote within Europe
Employment Type: Contract
Experience Level: Mid-Level
Core Skills:
- Marketing Strategy
- Channel Marketing
- Campaign Development
- Partner Relationship Management
- Marketing Automation
- CRM
- Analytics
- Email Outreach
Secondary Skills:
- Project Management
- Strong Analytical Skills
- Strong Written and Verbal Communication Skills
- Self-starter
- Continuous Learning
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Agile Fuel is a high-touch outstaffing company that fuels clients’ success by connecting them with exceptional talent. We are stack-agnostic, because we focus on finding the right people for the specific needs, however commonplace or esoteric they may be.Great ideas require great execution, and great execution requires a strong team of brilliant people working together to reach a common goal.As we started helping friends (and friends-of-friends) in the software industry build up their own teams based on these learnings, the results were phenomenal, and in 2015, we launched Agile Fuel as a very selective, high-touch, boutique service to bring this approach to others as well.We know this very well because we have walked the walk. Since the early 2000s, our two founders have worked for tech startups, giant software companies, and consulting firms in the Bay Area and beyond, and eventually founded a few companies of our own as well. One of them, a B2B enterprise SaaS company, has become a major player in its industry. The biggest key to our success in both building the core product and scaling the technical implementations was the ability, and the processes we have created, to hire the right people quickly and effectively as part of our remote office in Ukraine, and integrate them into our team while retaining and growing our culture—all within the typical constraints of being a bootstrapped, and later venture-funded, startup. These people have been our biggest investment, our greatest value, and our main competitive advantage.Join us and make an impact on your work every day!