ESPECIALISTA EN INTEGRACIONES - Engagement

About the Position

MAPFRE is looking for an Engagement Integration Specialist to join our team in Majadahonda, Spain. This role is responsible for defining, designing, and evolving the technical capabilities that support customer activation and communication management within the Channels and Customer Platform.

Responsibilities

• Leadership: Lead initiatives within the Communications, Engagement, and Activation domain, ensuring the correct definition and execution of requirements.
• Prime Contract: Maintain relationships with suppliers, ensuring the correct implementation of solutions and alignment with the Hub of Communications architecture models.
• Technical Architecture: Participate in the technical definition and design of solutions, focusing on integration models, customer activation architectures, and the design of the Communications Hub.
• Design of Communication Hub Capabilities: Define, design, and evolve functional components of the Hub, promoting reuse and avoiding duplications between platforms.
• Customer Activation Models: Participate in the definition of activation models based on audiences, events, and customer behavior, ensuring their correct integration with CDP, decision engines (NBA), and marketing automation and CRM platforms.
• Technical Governance of the Domain: Ensure the technical coherence of the domain, avoiding overlaps between solutions, promoting architecture standards, integration patterns, and the use of common capabilities.
• Backlog Management: Coordinate backlog items, participating in their definition and prioritization based on customer strategy and the platform's activation, communication, and integration capabilities.
• Certification: Participate in the certification processes of developed solutions, ensuring functional and technical quality, especially in customer activation, communications, and system integration processes.
• Optimization and Improvement: Analyze existing processes to identify opportunities for simplification, reuse, and improvement of the engagement and communications ecosystem.
• Technical Evangelism: Promote the use of common integration, activation, and communication models, spreading best practices and domain capabilities among different MAPFRE teams.
• Expert Support: Provide support to construction squads, resolving technical and functional issues related to integration architecture, APIs, events, CDP, marketing automation, and the Communications Hub.

Requirements

• Technical Education: Degree in computer science or similar.
• Experience: Minimum of 5 years of professional experience in the required functions and knowledge.
• Technical Skills:
  • Backend: Python/Django and Java for building services and business logic in distributed architectures.
  • Microfrontend Architectures: Capacitor, WebComponent, Module Federation, NPX, Monorepos, understanding their application in decoupled frontends and their integration with backend.
  • Microservices and Event Architectures: Kubernetes (K8s), Kafka, and asynchronous processing models, with the ability to define and implement event-based integration patterns.
  • Cloud (AWS / Azure): Storage services (S3), databases (RDS), cache (Redis), containers (Docker), and deployment in cloud environments.
  • Relational and NoSQL Databases: Knowledge of SQL and MongoDB, as well as the use of ORM for integration with backend services.
  • DevOps and CI/CD: Jenkins, ArgoCD, Circle, understanding their application in continuous development and deployment pipelines.
  • Monitoring and Observability: Grafana, Graylog, Splunk, with the ability to interpret metrics and logs in distributed systems.
• Functional and Platform Knowledge:
  • Communications and Communications Hub Architecture: Design of communications hubs, channel management (email, SMS, push, WhatsApp), and distribution and delivery patterns.
  • Marketing Automation and Customer Activation: Experience with platforms like Salesforce Marketing Cloud, Adobe Campaign, Unica, or similar, focused on campaign management, journeys, and multi-channel activation.
  • Customer Data Platforms (CDP): Knowledge of CDP platforms (Adobe Experience Platform, Salesforce Data Cloud, or others), focusing on audience activation, event consumption, and integration with customer data layers.
  • Customer Activation Models: Segmentation, personalization, campaigns, commercial pressure management, and activation based on customer behavior.
  • Decisioning and Personalization: Knowledge of Next Best Action (NBA) models, prioritization rules, and saturation management, as well as their integration with activation platforms.
  • CRM and Customer Platforms: Salesforce (Sales/Service) or other CRM solutions, understanding their role in customer relationship and activation.

We Offer

• Competitive salary
• On-site work location in Majadahonda, Spain
• Full-time position
• Opportunity to work in a dynamic and innovative environment

About the Company

MAPFRE is a leading insurance company with a strong commitment to innovation and customer engagement. We are dedicated to providing excellent service and creating a positive impact in the lives of our customers.

Apply now to join our team and contribute to our mission of enhancing customer engagement and activation.