About the Position

Executive Director, Marketing Analytics

Detroit, Michigan, United States; New York, New York, United States

About Us

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Who We Are

Hudson Rouge is an integrated luxury boutique marketing and communications agency within WPP that works solely on luxury brands and is the exclusive agency of record for the Lincoln Motor Company business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production, and analytics to provide exquisitely crafted creativity. We are a small group of people, spread across several offices - New York, Detroit, Shanghai, Toronto, Mexico City - and we care for each other as much as we care for our clients. We are an agency that prides itself on creating irrational desire for luxury brands, and we look for uniquely talented people who are excited about doing their best work and want to grow with us.

Hudson Rouge is seeking an Executive Director Marketing Analytics

The Role

We are seeking an experienced and visionary Executive Director of Marketing Analytics to lead our data-driven initiatives for a key automotive manufacturing client. This role requires a strategic leader with a deep understanding of brand analytics, data activation, and actionable marketing insights. You will be responsible for setting the analytics vision and strategy, driving data activation, and delivering consultative insights that power impactful marketing actions. In this role, you will also provide thought leadership, consultative frameworks, and also implement an end-to-end data platform and analytical output for media, advertising, creative, and CX.

The role requires someone who has previously worked client-side with a healthy dose of professional services to bring both the knowledge of best practice marketing analytics and data platform implementation to drive efficient and effective campaigns and to bring value through a consultative approach to how best to do this with client business and data teams. Knowledge of the automotive industry, or high-value luxury, long purchase cycle products will be highly beneficial to this role. You will also be accountable for the management and growth of data and analytics initiatives in both the internal and client-side teams.

Key Responsibilities

Brand Analytics and Insights

Oversee the integration and analysis of multiple data sources (e.g., consumer research, digital analytics, social listening, media performance) to derive insights that inform brand strategy.
Lead the design and execution of brand tracking, sentiment analysis, competitive benchmarking, and market segmentation studies.
Identify trends, patterns, and opportunities from data and translate them into strategic recommendations that drive measurable results.
Develop robust reporting and dashboards that communicate brand performance to both internal teams and clients in a clear and compelling way.

Integrated Marketing Performance Analytics & Insights Activation

Oversee the development of robust analytics capabilities to measure and optimize marketing performance across digital, social, CRM, and offline channels.
Lead integrated measurement frameworks, including multi-touch attribution and marketing mix modeling, to provide a holistic view of campaign effectiveness and ROI.
Translate complex analytics into actionable insights, guiding client marketing teams on data-driven strategies that enhance customer engagement, personalization, and loyalty.

Data-Driven Marketing Consulting

Act as a consultant on data-driven marketing, providing thought leadership and expert guidance to the client’s marketing stakeholders.
Lead data activation workshops and provide consultative support to empower client teams with actionable insights and improve their data literacy.
Deliver regular presentations and insights reports to senior client leadership, advising on data-informed marketing strategies that maximize impact.

Reporting & Performance Management

Develop and oversee performance metrics to measure the success of marketing initiatives, ensuring accountability and transparency.
Establish a cadence of performance reporting that provides real-time insights into marketing KPIs, campaign effectiveness, and ROI.
Utilize advanced analytics techniques such as predictive modeling, segmentation, and multi-touch attribution to provide a comprehensive view of campaign performance and customer behavior.

Team Leadership & Collaboration

Lead and mentor a team of data strategists, analysts, data scientists, and data governance specialists, promoting a culture of innovation, continuous improvement, and accountability.
Work closely with cross-functional agency teams-including creative, media, technology, strategy, and other WPP OpCos-to integrate data into the heart of campaign planning and execution.
Foster close collaboration with client-side teams, building trusted relationships and aligning on key business objectives and performance metrics.

Requirements

Core Skills

Marketing Analytics
Data Activation
Brand Analytics
Consultative Insights

Secondary Skills

Marketing Performance Analytics
Integrated Marketing
Data-Driven Marketing Consulting
Team Leadership

Experience

Senior level experience

Employment Type

Full-time

Salary

$155,000-$390,000 USD

We Offer

Competitive salary
Comprehensive benefits package
Hybrid work approach (teams in the office an average of four days a week)
Opportunity for professional growth and development

About the Company

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and how you can update the information you have provided us with or how to remove it.

Executive Director, Marketing Analytics

Job description