About the Position

We are seeking a Senior Facebook Ads Specialist with 2+ years of experience in Google Analytics and Catalog in Commerce Manager to join our remote team.

Responsibilities

Plan, create, and manage Facebook Ads campaigns
Perform audience research to develop new campaign ideas
Devise and implement effective A/B tests to optimize conversion rates
Perform daily account management of PPC campaigns (review expensive under-performing groups and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain impression share, CPA, and other important metrics)
Write engaging and concise copy to modify CTAs on ads to boost click-through-rates
UX analysis of landing pages and websites, finding bugs and flaws that affect the conversion funnel
Communicate with Account Managers to check account performance
Stay on top of PPC industry trends

Requirements

Strong Facebook Ads proficiency and knowledge of all campaign types
2+ years of Google Analytics and Catalog in Commerce Manager experience
Excel / Google Sheets skills
Familiarity with how digital ads are served and tracked using pixels, URL parameters (UTM codes)
GTM skills to set up conversion tracking
Intermediate and higher English level (spoken and written)
Ability to learn new industries and new business types quickly and apply this knowledge to internet marketing initiatives and achieve client goals
High levels of integrity, autonomy, and self-motivation

Nice to Have

Ability to create banners for Facebook Ads
Experience with Google and Bing paid ads
Google Analytics Certification
FB Ads Certification

We Offer

INDEPENDENCE. Are you not afraid of handling projects on your own? That is how we get things done.
WORK FROM ANYWHERE IN THE WORLD. You can work from anywhere with a flexible schedule as long as all tasks are done on time and you are available during business hours to discuss different things.
TOP PEOPLE, TOP PROJECTS. Each of us is a professional in our field, we work together on ambitious projects.
LONG-TERM RELATIONSHIP. We know that improvement needs time. That is why we value long-term cooperation.
COMPETITIVE FIXED SALARY. Competitive salary + yearly bonus.
PAID VACATION DAYS. There are 5 weeks of fully paid vacation per year.
PAID SICK LEAVES. You will get 5 days of paid sick leave per year.
PAID DAYS OFF. There is 1 extra day off for your birthday + extra days off for holidays in Ukraine.
ENGLISH CLASSES. You can join English classes with a native speaker once the probationary period is over.
TOP TEAM EVENTS. We will invite you to the company event to meet the team if the current situation allows us. We were already in Budapest, Krakow, … (fly tickets & accommodation are paid).

Salary

Calculated individually based on your skills and experience. Paid in USD.

Join us!

To apply for this job, please send your CV to [email protected] with the subject 'Career at Otavation'.

Facebook Ads Specialist

Job description