Facebook Media Buyer

About the Position

We are seeking a Facebook Media Buyer with 2–3+ years of experience in Facebook Ads, ideally in iGaming or betting, to manage and optimize ad campaigns.

Responsibilities

• Launch, optimize, and scale Facebook Ads campaigns
• Develop and test creatives, split tests, and analyze results
• Work with large budgets (from $50k+/month)
• Manage the funnel: CTR → CR → CPL → CPA → ROI | ROAS
• Use trackers
• Work with anti-detect browsers
• Collaborate with creative and analytics teams for quick integrations
• Expected results (Valuable Final Product)
• Stable flow of high-quality FTD from Facebook Ads
• ROI-positive campaigns ready for scaling
• Established strategy for testing and optimizing creatives
• Transparent reporting on budgets and key metrics
• First tasks for the candidate
• Launch campaigns in the first week and achieve target KPIs (CPL, CPA) within 2–3 weeks
• Audit existing campaigns and prepare a roadmap for 1–2 months
• Bring at least 2 offers to ROI+ during the trial period
• Form a base of creatives and a systematic process for tests

Requirements

• 2–3+ years of experience in Facebook Ads (ideally in iGaming, betting)
• Experience with budgets from $50k–100k+/month
• Expertise in campaign structure (CBO vs ABO, ad set budget, optimization rules)
• Understanding of attribution, trackers (Voluum, Binom, Keitaro), and pixels
• Practice with anti-detect browsers
• Experience in driving offers to stable ROI+
• English/Ukrainian at a level sufficient for working with accounts and materials

Nice to Have

• Experience with TikTok Ads, Google UAC, Telegram Ads
• Own cases of scaling to $100k+/month
• Understanding of iGaming traffic and player behavior models

We Offer

• Remote work options
• Opportunity to work with leading companies in the industry

About the Company

[Company description if present]