Federal Field Marketing Manager

• Employment Type: Full-time
• Work Location Type: On-site
• Salary: $126,800 - $221,900 per year

About the Position

Join ServiceNow as a Federal Field Marketing Manager to shape go-to-market strategies for federal civilian agencies, driving measurable pipeline outcomes.

About the Company

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone-freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow-helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

Responsibilities

As a Federal Field Marketing Manager, you will:

• Partner with sales and marketing leaders to execute integrated account marketing programs aligned to federal civilian pursuit priorities.
• Own the successful delivery of the federal civilian marketing plan, ensuring campaigns and account programs are executed consistently, effectively, and on schedule.
• Develop and activate account-based marketing, partner marketing, event, and executive-engagement programs tailored to named civilian accounts.
• Localize corporate and federal messaging to resonate with civilian agency buyers, procurement dynamics, and mission priorities.
• Collaborate closely with sales teams and GSI/reseller partners to maximize pursuit impact and support pipeline generation.
• Plan and deliver federal-specific events, executive briefings, industry days, and conference presences (AFCEA, ACT-IAC, and similar).
• Use pipeline and engagement analytics to monitor program performance, identify pursuit opportunities, and continuously optimize results.
• Maintain operational excellence across marketing systems and CRM platforms used to track federal pipeline and account engagement.
• Act as a trusted advisor to sales and account teams, helping shape pursuit priorities through data, agency insight, and platform understanding.

Requirements

• Core Skills:

  • Marketing
  • Sales
  • Project Management
  • CRM
  • Excel
  • BI Tools

• Secondary Skills:

  • Federal Buying Dynamics
  • AI
  • Agentic Use Cases
  • Event Planning
  • Executive-level Communication

• Experience: 5–8+ years of experience with direct experience marketing to or selling into U.S. federal civilian agencies.

• Education: Not specified

We Offer

• Competitive base pay of $126,800 - $221,900 per year
• Equity (when applicable)
• Variable/incentive compensation
• Comprehensive benefits including health plans, 401(k) Plan with company match, ESPP, matching donations, flexible time away plan, and family leave programs
• Opportunity to work in a fast-paced, highly matrixed environment

Additional Information

• Work Personas: Flexible
• Equal Opportunity Employer: ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law.
• Accommodations: If you require a reasonable accommodation to complete any part of the application process, please contact [email protected] for assistance.
• Export Control Regulations: For positions requiring access to controlled technology subject to export control regulations, ServiceNow may be required to obtain export control approval from government authorities for certain individuals.

How to Apply

If you're interested in this opportunity and meet the qualifications, please apply through our online portal.

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