Field Marketing Manager

About the Position

Field Marketing Manager

Middle Management · Hybrid · USA

Drive high-impact marketing strategies and accelerate pipeline growth across North America. Join our North American marketing team in a high-impact role covering a defined U.S. territory. You serve as the primary field marketing partner for your region - working closely with regional, industry, and sales leadership to translate business priorities into focused marketing programs. These initiatives strengthen client relationships, create new opportunities, and accelerate pipeline.

Req#1054527395

Responsibilities

• Serve as the lead field marketing partner for your region while concentrating investment on high-priority accounts and growth opportunities
• Build a strong local market presence by partnering with regional leadership, account teams, and business leaders to deepen relationships with strategic clients
• Lead field marketing support across the business in your territory
• Establish quarterly marketing priorities and go-to-market plans tied to revenue, pipeline, account growth, and new business objectives
• Design and execute account-based marketing programs - including targeted campaigns, personalized content, and executive engagement
• Provide direct support for strategic deals and growth opportunities to help sellers create access, build credibility, and advance opportunities
• Own the regional event and executive engagement strategy by identifying industry moments, online events, executive dinners, and EPAM-hosted programs that create meaningful business impact
• Translate technology and industry capabilities into compelling market narratives across areas including AI, cloud, data, digital platforms, and software engineering
• Measure marketing performance based on business impact - including account engagement, pipeline creation, opportunity progression, and ROI
• Capture and amplify client success stories in partnership with account teams and the broader marketing organization

Requirements

• Five years of experience in field marketing, demand generation, ABM, or integrated B2B marketing within technology services or related industries
• Experience serving as a strategic marketing partner to sales and business leadership to translate commercial priorities into actionable marketing plans
• Background in supporting a geographic sales territory or portfolio of enterprise accounts
• Understanding of account-based marketing and experience developing account-specific programs in partnership with sales
• Success in developing executive events, hospitality programs, and other high-touch field marketing experiences
• Proficiency with ABM strategy and platforms like Demandbase or 6sense, CRM, marketing automation, and campaign analytics tools
• Capability to translate technical and industry concepts into clear marketing narratives for executive audiences
• Project management and prioritization skills to balance strategic account programs, events, and changing business needs
• Bachelor's degree in marketing, communications, or a related field

We Offer

• Medical, Dental, and Vision Insurance (Subsidized)
• Health Savings Account
• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
• Short-Term and Long-Term Disability (Company Provided)
• Life and AD&D Insurance (Company Provided)
• Employee Assistance Program
• Unlimited access to LinkedIn learning solutions
• Matched 401(k) Retirement Savings Plan
• Paid Time Off
• Legal Plan and Identity Theft Protection
• Accident Insurance
• Employee Discounts
• Pet Insurance
• Employee Stock Purchase Program