Product Marketing Manager (Consultant)

About the Position

Ми - IT компанія JATAPP, і ми створюємо продукти, якими користуються мільйони користувачів зі всього світу. У нашому портфоліо - вже 20+ різноманітних продуктів виключно у білих нішах: Business, Utilities, Lifestyle, Cybersecurity, Education, а також активно розвиваємо e-commerce та web напрямки. І ще більше попереду!

Ми шукаємо сильного Product Marketing Manager на проєктно-консультативну основу співпраці, який стане для команди джерелом експертизи у Wellness та допоможе будувати правильні growth-рішення на ранньому етапі розвитку напрямку.

Основний фокус ролі - тестування та аналіз стратегічних гіпотез, аудит ключових рішень, допомога у побудові test plans та оцінці metrics, а також підтримка команди під час важливих growth-decisions.

Ми бачимо цю співпрацю як проєктне партнерство: участь у стратегічних review-сесіях, аудитах, growth-обговореннях та формуванні сильної бази для масштабування продукту

Чому ця роль цікава:

• Venture-building з ресурсами та інфраструктурою великої компанії
• Phygital ecosystem: wellness + hardware продукти
• Tier-1 markets як основний фокус
• Базова культура test&learn, fast&cheap
• Якщо співпраця буде ефективною та буде strong match по команді й бізнес-потребах, у майбутньому є можливість очолити напрямок в ролі Head of Product

Responsibilities

Strategic Expertise and Consulting (60% of time)

• Challenges and reviews of product strategy. Together with General Manager - product positioning, ICP, JTBD, target metrics
• Audit of key decisions before production launch - new products, offers, changes in pricing
• Building framework approaches for funnel building, subscription mechanics, and retention strategy
• Defining product benchmarks and growth approaches relative to standards (Bloom, Happy Mammoth, ARMRA, AG1)
• Weekly 1:1 meetings with GM to review priorities, blockers, and key decisions

Involvement in Critical Projects (30% of time)

• Building and optimizing subscription mechanics: forming pricing models, gift offers, and upsell scenarios to increase LTV
• Developing customer retention strategy: working to reduce user churn, customer return mechanics, and communication at various stages of product interaction
• Checking marketing materials for compliance with FDA/FTC requirements: correctness of advertising formulations, claims, testimonials, and general advertising standards of the US market
• Auditing Meta Ads accounts to find opportunities for improving campaign structure and increasing their effectiveness
• Analyzing and reviewing the architecture of landing pages and marketing funnels before major releases and the launch of new products

Mentorship and Team Development (10% of time)

• Supporting Middle PMM after joining the team - specifics of DTC wellness and US market context
• Periodic coaching for Creative Producer - creative briefs and conversion-focused content
• Knowledge transfer for the team - documentation, framework approaches, and examples of best practices

Requirements

• Practical experience in scaling wellness products: at least one project in the wellness category in the US market with ARR from $1M+, which can be confirmed through case studies or recommendations
• 4+ years of experience in performance marketing or product marketing in Senior+ roles, including experience with revenue metrics and business results
• Deep understanding of subscription mechanics, practical experience with ReCharge, Bold, Skio, or similar subscription solutions, as well as understanding of churn cycles, win-back mechanics, and LTV optimization
• Experience working with the Tier 1 US market, understanding compliance requirements (FDA, FTC), audience characteristics, and benchmark indicators by channels
• Strong practical experience in CRO and A/B testing and having real hands-on cases with figures and results
• Fluent English (C1+): working with US copy, industry content, and potential communication with native English specialists
• Comfortable working in an async-first format: weekly sync meetings, willingness to work via Slack, Loom

Nice to Have

• Experience in consulting for well-known wellness brands (Bloom, Happy Mammoth, ARMRA, AG1, Spoiled Child, Goli, Lemme, Care/Of)
• Practical experience in building quiz funnels and advertorial funnels with specific examples and results
• Experience in launching hardware/phygital products - will be an advantage for future company directions
• Use of AI tools in workflows - Claude, ChatGPT, n8n, or other solutions to speed up testing and experiments
• Network in the DTC community and potential introductions
• Experience in mentorship or support of junior PMMs

What is Not Included in the Role

• Daily hands-on task execution: you will not be involved in independently writing advertising and marketing texts, running A/B tests, or optimizing Meta Ads accounts - this is handled by the team
• Team management: the role does not involve people management. This is an advisory/strategic role, not a management position
• Operational tasks: the role does not include working with supply chain, fulfillment, customer support, or accounting - these are handled by separate specialists
• Technical setup of tools from scratch: you will not be involved in setting up Shopify, Klaviyo, or ReCharge - you can advise the team and provide recommendations, but execution remains within the team

Recruitment Process

Interview with the recruiter - Technical interview - Final interview - Offer