Freelance Brand Strategist

About the Position

Freelance Brand Strategist

Location: Atlanta, GA - Hybrid

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About the Company

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

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Responsibilities

• Strategy Delivery: Under the Strategy Lead, support account leadership to translate our client’s vision into a roadmap that will achieve meaningful connections with the target audience that align with client goals. Develop insightful perspectives on new platforms, messaging, and build connections with audiences, bring related context to reporting, and drive our client’s business forward through best practice creative strategy delivery.
• Insight Mining: Dig into data from a variety of sources: audience data, market data, cultural and social trends monitoring, products and services research, qualitative and quantitative methods, to support creative strategy recommendations, gain insights into target audiences, and test ad concepts.
• Collaborate: Work with the analytics, creative, and account management teams to ensure all client deliverables are flawlessly executed and on-strategy. Contribute intelligence analysis, KPIs, and program measurement to extract key observations and nuances that can inspire creative and lead to innovative, exciting solutions for our client’s business.

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Requirements

• Experience: 3+ years in a Brand/Creative Strategy role in an Advertising Agency setting.
• Skills:
  • Demonstrated understanding of both Brand and Client strategies.
  • Ability to write on brand creative briefs.
  • Strong familiarity and comfort with creative brand strategy and an understanding of related analytics and aligning strategies with business needs across all channels.
  • A positive attitude and capacity for thinking above and beyond the client’s initial ask.
  • A self-starter approach and true sense of ownership regarding work at each point of delivery.
  • A proven curiosity and willingness to dive deep into complex categories.
  • Ability to juggle multiple priorities in order to meet deadlines. The ability to think on your feet and an eagerness to think outside the box.
  • Ability to work autonomously while knowing when to engage the Strategy Lead and greater integrated team.
  • Strong interpersonal communication skills; you will be face-to-face with clients and internal departments at their busiest moments.
  • Technically proficient in presentation planning and development.

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We Offer

• Compensation: $60-$75 USD per hour.
• Benefits: We offer a competitive benefits package. Click WPP Benefits for more details.
• Work Environment: We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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About VML

VML is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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