Freelance Digital Marketing Strategist
Primary stack
Job description
About the Position
We're looking for an experienced Digital Marketing Strategist (Paid Media + AI) to support a Melbourne-based growth marketing consultancy specialising in performance marketing, brand strategy, and AI-supported marketing solutions.
This is a hands-on, client-facing role focused on managing Google and Meta Ads, owning paid acquisition strategies, and using AI tools and agents to analyse performance, validate recommendations, and implement campaign changes.
Engagement Details
- Type: Freelance / Part-time
- Duration: 6 months
- Commitment: Approximately 15 hours per week
- Location: Auckland, New Zealand or Melbourne, Australia
- Timezone: AEST-compatible
- Schedule: Flexible hours with agreed availability for client meetings.
Responsibilities
- Manage and optimise Google Ads and Meta/Facebook Ads accounts.
- Develop and implement paid acquisition strategies based on client growth objectives.
- Review and validate recommendations generated by AI agents before implementing campaign changes.
- Analyse campaign performance and identify opportunities for optimisation.
- Advise clients across performance marketing, brand, creative, and growth strategy.
- Build strong client relationships and communicate strategies and recommendations confidently.
- Collaborate with technical specialists across analytics, tracking, Google Merchant Center, and dashboarding.
Requirements
- Previous experience in performance marketing, paid media or digital acquisition.
- Strong hands-on experience with Google Ads and Meta Ads.
- Experience managing paid media budgets of approximately AUD20K+ per month.
- Strong understanding of performance and brand marketing.
- Strong client-facing and relationship management skills.
- Experience with AI tools, GA4, Google Merchant Centre, tracking, and dashboarding is a plus.
We Offer
- Opportunity to work with a leading growth marketing consultancy.
- Flexible freelance role with potential for long-term collaboration.
- Exposure to cutting-edge AI-supported marketing strategies.
About the Company
Our Melbourne-based consultancy is at the forefront of performance marketing, brand strategy, and AI-supported marketing solutions. We are committed to delivering exceptional results for our clients and fostering a collaborative and innovative work environment.
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