Freelance Paid Media Strategist (Google & Meta)
Primary stack
Nice to have's
Job description
About the Position
We are looking for an experienced Freelance Paid Media Strategist to support an Australia-based digital marketing agency on a part-time engagement. This is a hands-on, client-facing role focused on managing and optimizing Google Ads and Meta Ads, developing paid acquisition strategies, and translating campaign data into clear recommendations.
The agency actively incorporates AI into its performance marketing workflows, using AI tools and agents to support account analysis and identify optimization opportunities. You will apply your own marketing expertise to review these insights, challenge recommendations where needed, and determine the best actions to implement. This role is ideal for someone who combines strong paid media expertise with strategic thinking, client communication, and an interest in using AI to improve marketing performance.
Engagement Details
- Type: Freelance, Remote
- Duration: 6 months
- Commitment: Approximately 15 hours per week
- Location: Australia or New Zealand
- Timezone: AEST-compatible
- Schedule: Hours can be distributed across the week, with agreed availability for client meetings.
Responsibilities
- Manage and optimize Google Ads and Meta Ads
- Develop paid acquisition strategies
- Translate campaign data into clear recommendations
- Review AI-generated insights and challenge recommendations
- Determine the best actions to implement based on analysis
Requirements
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Core Skills:
- Google Ads
- Meta Ads
- AI tools
- Strategic thinking
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Secondary Skills:
- Client communication
- Campaign data analysis
We Offer
- Opportunity to work with a leading digital marketing agency
- Flexible freelance role with remote work options
- Engaging in cutting-edge AI-driven marketing strategies
About the Company
Our agency is at the forefront of digital marketing, leveraging AI to enhance performance marketing workflows. We pride ourselves on delivering exceptional results for our clients and fostering a collaborative and innovative work environment.
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