Freelance Senior Copywriter

About the Position

Freelance Senior Copywriter

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We're seeking a Freelance Senior Copywriter to lead language strategy and execution across campaigns, CRM programs, digital products, and multi-channel experiences.

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About the Company

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

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Responsibilities

• Lead strategic copywriting and content strategy across digital ecosystems, campaigns, CRM programs, products, and customer journeys.
• Develop compelling, audience-centered messaging that translates brand and business objectives into meaningful experiences.
• Define and evolve voice, tone, editorial standards, messaging frameworks, naming systems, and content principles.
• Write and refine campaign concepts, headlines, body copy, UX/UI content, CRM communications, calls to action, and other customer-facing experiences.
• Prototype and iterate language directly within design environments, collaborating with UX/UI designers throughout the creative process.
• Partner with UX, UI, CX, CRM, strategy, data, technology, creative, and project management teams to create cohesive end-to-end experiences.
• Contribute copy and content thinking across both UX and UI workflows, bringing a strong understanding of user-centered design and the consumer journey.
• Create scalable, modular content systems that support consistency and efficient production across platforms and channels.
• Ensure content meets accessibility standards and is optimized for usability, engagement, and relevant search practices.
• Use AI tools to generate, test, synthesize, compare, and refine content concepts while applying strong editorial judgment and maintaining brand integrity.
• Apply iterative testing, optimization, and data-informed learning to improve content performance.
• Present, articulate, and defend strategic and creative work with senior clients and stakeholders.
• Mentor junior writers and contribute to team rituals, feedback, creative development, and professional growth.
• Help establish and advocate for strong content craft and consistent language standards across teams and client engagements.
• Navigate complex stakeholder environments, including regulated healthcare and pharmaceutical communications where applicable.

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Requirements

• 5–7+ years of professional copywriting, content design, content strategy, or closely related experience.
• Bachelor’s degree in journalism, communications, English, advertising, or a related discipline; master’s degree preferred.
• Demonstrated experience in an advertising agency, marketing communications, or experience-design environment; agency experience strongly preferred.
• Strong portfolio demonstrating exceptional copywriting, content strategy, UX/content design, campaign, and digital experience work.
• Experience developing content across campaigns, digital products, CRM, and multi-channel customer journeys.
• Proven ability to develop and manage voice, tone, editorial, messaging, and naming systems.
• Working knowledge of UX/UI design principles, user-centered design, responsive digital experiences, accessibility, and modern content practices.
• Experience working directly with designers and prototyping content within Figma or comparable design tools.
• CRM experience and an understanding of campaign management, customer journeys, optimization, and personalization.
• Healthcare and/or pharmaceutical client experience is highly desirable, including familiarity with regulated environments and complex stakeholder requirements.
• Experience using AI tools to enhance creative exploration, content development, testing, synthesis, and production.
• Understanding of content strategy frameworks, iterative testing, data-informed optimization, and emerging digital standards.
• Strong communication, presentation, collaboration, and client-management skills.
• Ability to work independently, manage priorities and deadlines, and operate effectively within multidisciplinary teams.
• High EQ, mature judgment, and an ego-free approach to collaboration and creative problem-solving.
• T-shaped experience: deep expertise in Copywriting and content creation with strong working knowledge of UX, UI, strategy, CRM, and experience design.

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Nice to Have

• Experience in CRM, healthcare/pharmaceutical marketing, regulated environments, and advertising or marketing communications.

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We Offer

• Competitive salary: $65-$80 USD
• We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week.
• If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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About the Company

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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