Freelance Senior Project Manager- Social/Influencer

About the Position

Freelance Senior Project Manager - Social/Influencer

New York, New York, United States

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About the Company

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

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Responsibilities

• End-to-end delivery of mid-complexity, multi-channel S&I workstreams: paid social/digital campaigns, social listening programs, and analytics/GEO reporting.
• Timelines and resource plans (existing frameworks and templates already exist – the ideal candidate will keep them current and drive follow-up on due/overdue tasks).
• Reporting cadences as recurring deliverables – weekly, monthly, and post-campaign decks delivered on time and to specifications.
• Budget tracking, monthly burn review, and forecasting; participation in weekly finance meetings.
• QC via the client feedback tracker; adherence to MLR and platform-policy checkpoints.
• Onboarding of new resources (existing playbooks in place) and maintenance of shared tools (Smartsheet, SharePoint).

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Requirements

• Healthcare/pharma experience
• Experience managing digital, media, or data/analytics workstreams (not solely creative campaigns and/or production).
• Financial aptitude: budget tracking, forecasting, resource utilization.
• Proficiency in Smartsheet (or similar), Digital routing tool (Ziflow or similar) plus strong MS Office/Teams.
• Excellent communication, organization, attention to detail, proactive, and solutions-oriented.

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Nice to Have

• Hands-on exposure to paid social/performance media (Meta, LinkedIn, TikTok, programmatic, search, DOOH).
• Familiarity with social listening tools (Brandwatch, Sprinklr, YouScan, NetBase Quid).
• Interest in Generative Engine Optimization (GEO) / AI search (ChatGPT, Perplexity, Gemini).

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We Offer

• Competitive salary: $70-$85 USD
• A hybrid work approach, with teams in the office an average of four days a week.
• A competitive benefits package.

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About the Company

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

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WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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