Freelance Social Media Content & Creative Strategist
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Nice to have's
Job description
About the Position
Hire Digital is seeking a creative, social-first Freelance Social Media Content & Creative Strategist. This role is ideal for someone who deeply understands social culture, trend-led content, and audience engagement, and can conceptualize creative campaigns that feel authentic, modern, and culturally relevant - without feeling overly corporate. The ideal candidate has experience in social media content strategy, TikTok and Instagram campaigns, influencer or creator collaborations, and short-form content ideation for consumer-facing brands.
Responsibilities
- Brainstorm and develop creative social-first content ideas for Instagram and TikTok campaigns.
- Identify emerging social trends, viral formats, and culturally relevant content opportunities within Singapore.
- Collaborate closely with the regional social media lead on weekly ideation, campaign planning, and creative strategy discussions.
- Support the planning and execution of short-form social content, including street interviews, challenges, creator-style videos, and community-focused content.
- Assist with the production of lightweight content, including filming support with mobile devices or lightweight equipment.
- Develop creative concepts for props, activations, giveaways, and audience engagement initiatives.
- Support influencer, creator, or partnership campaigns where required.
- Ensure content aligns with the brand’s tone of voice - modern, engaging, relatable, and social-native.
- Monitor social performance trends, engagement insights, and audience behavior to help optimize future content.
- Stay updated on TikTok, Instagram, meme culture, and platform trends relevant to Gen Z and millennial audiences.
Requirements
- 5+ years of experience in social media marketing, content strategy, influencer marketing, or digital campaigns.
- Strong understanding of TikTok, Instagram Reels, creator culture, and social-first storytelling.
- Experience managing or supporting social campaigns for lifestyle, consumer, fintech, travel, tech, or digital-first brands.
- Strong creative ideation and trend awareness with the ability to turn insights into engaging content concepts.
- Comfortable working in fast-paced, collaborative, and highly creative environments.
- Experience with short-form video production, filming, or creator-style content is highly preferred.
- Familiarity with social analytics, engagement metrics, and platform performance reporting is a plus.
- Experience working with Singapore audiences or understanding local social trends is strongly preferred.
- Fintech, finance, or consumer-tech experience is a bonus.
We Offer
- Opportunity to work with a leading digital agency in Singapore.
- Be part of a dynamic and creative team.
- Develop your skills in a fast-paced environment.
- Competitive freelance rates.
About the Company
Hire Digital is a leading digital agency based in Singapore, specializing in social media marketing, content strategy, and influencer collaborations. We work with a diverse range of clients across various industries, helping them to engage and grow their audience through creative and trend-led content.
© Content.co. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.
Content.cois a next-generation platform for brands such as Expedia, Stripe, and Unilever to work with top creative and digital freelancers. Our talent network has a track record of providing businesses with innovative industry-first solutions to address their diverse needs. Our investors include US-based Plug & Play Tech Center and Singapore Press Holdings.