Fullstack Lead (martech)

About the Position

Mate academy is an EdTech company helping anyone, anywhere build a successful career through learning. Our gamified, AI-powered platform helps people gain new skills and get ready for tech and non-tech roles – in IT and beyond.

We’re growing fast in Ukraine, Poland, and Brazil and 6,000+ people worldwide have already landed jobs after studying at Mate. We are looking for a Fullstack Team Lead - an experienced technical specialist who combines development expertise with marketing experience, and team management skills. This role is critical to our market growth: your decisions will shape how prospective students discover us, move through the purchase journey, and become part of Mate academy.

Responsibilities

• Lead and grow an acquisition team of 3 junior devs.
• Stay hands-on: build and optimize processes, integrations.
• Own technical decisions for acquisition systems.
• Standardize and scale landing page production.
• Improve analytics setup and tracking across all funnels.
• Bring structure to content systems (Strapi, landing builders).
• Implement AI best practices into team workflows.
• Identify bottlenecks and continuously improve processes.

Requirements

• 5+ years of software development experience.
• Experience with web analytics tools (Google Analytics, Google Tag Manager, or equivalent).
• Solid understanding of A/B testing methodology.
• Experience with any front-end framework and Node.js.
• Hands-on experience building and optimizing landing pages and marketing funnels.
• Leadership, mentoring experience, or willingness to develop in this direction.
• English level: Upper-Intermediate.

Nice to Have

• Experience with analytics tools (Amplitude, GrowthBook, Looker) and integrating payment providers (Stripe or similar).
• Experience supporting marketing events (webinars, marathons, product launches).
• Familiarity with conversion rate optimization and funnel analytics.
• Experience with headless CMS (Strapi) or landing page builders.

We Offer

• A collaborative and dynamic team with opportunities to contribute creatively.
• A no-bullshit culture with 0% bureaucracy.
• Paid vacation and sick days.
• Hybrid working model (3 days office / 2 days remote).
• Cozy office in Kyiv with a bomb shelter for emergencies.
• Performance/salary reviews every 6-12 months.
• Paid lunches (when working from the office).
• Access to English courses and a learning budget.
• Apple equipment for comfortable work.

About the Company

Mate academy is an EdTech company helping anyone, anywhere build a successful career through learning. Our gamified, AI-powered platform helps people gain new skills and get ready for tech and non-tech roles – in IT and beyond.

We’re growing fast in Ukraine, Poland, and Brazil and 6,000+ people worldwide have already landed jobs after studying at Mate.