Global Brand Activation & Content Manager, Professional Solutions

About the Position

HARMAN Professional Solutions, a global leader in the design and manufacture of leading-edge audio, video, control, and lighting systems, is seeking a Global Brand Activation & Content Manager for our Professional Solutions team in Northridge, California, USA. This role involves strategic leadership in brand activation and content creation.

Responsibilities

• Global Frameworks & Guidelines

  • Create and implement comprehensive systems, templates, and processes for integrated executional planning, social media, partnerships, and content creation to standardize best practices globally.
  • Lead cross-functional initiatives to ensure best practice sharing and adoption across regions and divisions.

• Content Leadership

  • Oversee development and production of globally relevant communication materials to ensure consistent brand execution across diverse markets.
  • Champion the creation of high-quality content that strengthens brand positioning and advances business objectives.

• Web & Editorial Content Ownership

  • Own and curate the ideal experience and editorial content for the.com platform and evergreen communication assets.
  • Drive continuous improvement of digital content to enhance user engagement and brand affinity.

• Global Social Media Capability

  • Integrate the social media strategy and planning into the go-to-market vertical planning framework for product launches, sustainment campaigns, and community engagement.
  • Serve as the Subject Matter Expert for your Key Market Vertical to ensure product, brand, and social communications are accurate and reflect the tone and message relevant for the target audience.

• Culture & Partnerships Strategy

  • Define global partnership strategies, negotiate and manage high-impact global partnerships, and establish criteria and terms to guide regional execution.
  • Ensure partnerships align with brand values and contribute to cultural relevance and growth objectives.

• Asset & Agency Management

  • Oversee global agency relationships and manage centralized asset platforms, ensuring regions have access to high-quality, consistent, and up-to-date content.
  • Implement processes for effective asset management, distribution, usage tracking, and quality control.

• Leadership & Strategy

  • Provide leadership and direction through subordinate People Leaders and managers.
  • Contribute to and help develop long-term functional/operational strategy, and translate into actionable annual business plans.
  • Drive financial performance and operational excellence through advanced commercial awareness and industry knowledge.
  • Resolve complex or unusual business problems with advanced critical thinking and strategic decision-making skills.
  • Ensure broad impact on functional, divisional, or regional results by aligning initiatives with organization’s strategic priorities.
  • Collaborates and negotiates with senior leaders across functions to optimize brand activation impact across content, culture, partnerships, and social media.

Requirements

• Core Skills

  • At least 10 years of progressive experience in brand activation, marketing, or related disciplines, including proven experience leading diverse, cross-functional teams at a director level or above.
  • Exceptional leadership and communication skills, with demonstrated ability to lead through subordinate managers and influence at all levels of the organization.
  • Deep expertise in developing global frameworks for integrated marketing, social media, partnerships, and content creation.
  • Proven track record of managing large-scale brand campaigns and partnerships with a focus on measurable results and financial performance.
  • In-depth understanding of digital content strategy, social media platforms, and asset management tools.
  • Strong commercial acumen and broad industry knowledge, with the ability to apply insights to drive operational and financial outcomes.
  • Advanced negotiation skills and experience managing complex external agency and partner relationships.
  • Ability to resolve highly complex business challenges and contribute to the development of long-term strategic plans.

• Secondary Skills

  • International experience and a global mindset are highly desirable.
  • Experience in the Professional Tour Audio, Professional Lighting, or Installed Audio, Video and Control markets is highly desirable.
  • Experience in Performance Marketing, Ecommerce, or Professional Audio Retail Marketing is highly desirable.

We Offer

• Competitive salary range: $117,000 - $171,600 per year.
• Flexible work schedule with remote work options.
• Comprehensive benefits package including health, dental, vision, retirement savings plan with employer match, and more.
• Professional development opportunities through HARMAN University's business and leadership academies.
• Employee recognition and rewards program.
• Commuter travel package, environment allowance, and health insurance scheme.
• Employee discounts on HARMAN/Samsung products.

About the Company

HARMAN has been amplifying the sense of sound since the 1920s. Today, we create innovative technologies that turn ordinary moments into extraordinary experiences across automotive, lifestyle, and digital transformation solutions. Our award-winning portfolio includes iconic brands such as JBL, Mark Levinson, and Revel. We are committed to exceeding the highest engineering and design standards for our customers, partners, and each other.

Join our talent community today and be part of a company that values diversity, inclusivity, and continuous learning.