Global Digital Lead
Primary stack
Nice to have's
Job description
About the Position
Interested in pushing the boundaries of digital marketing in beauty technology? Read on!
Our client is a reputable skincare brand looking for an innovative thinker with great technical understanding to lead and drive their digital brand strategy to transformative heights. This is a high-profile role who is a thought leader, challenges the status quo and is able to develop and drive a successful brand and data strategy by leading and executing various ways of digital marketing to grow the success of the brand.
This role will be part of a high-performing team pioneering the transformation of the brand digitally. The ideal candidate is innovative, data-driven and capable of strong influential leadership and collaboration with multiple cross-functional teams across geographies.
Responsibilities
- Spearhead integrated communications across projects, drive futuristic thinking on skin diagnostic development and accelerate eCommerce growth.
- Provide strategic direction and lead execution with your team for the following workstreams:
- Develop and drive brand and data strategy. Creating strategic frameworks defining the core of the brand digital strategy, and executing it.
- Accelerate eCommerce growth by working with internal teams, e-Retailers (Shopee, Lazada) and data insights firms.
- Drive thought leadership, platform enhancements of AI beauty tech tool. This includes managing platform development with retail partners, chatbot developers, local brand teams, R&D.
- Develop innovative digital solutions to bring alive the brand POV across projects.
- Establish best-in-class strategy and executions across social media and Influencer marketing with framework and analytics to build brand love.
- Budget setting and management across various digital workstreams.
Requirements
- Proven track record (min. 6-8 years) of digital marketing experience on leading, executing and evaluating digital strategies to campaigns.
- Prior experience/knowledge across any of these digital disciplines: chatbot marketing, social media marketing, influencer marketing, eCommerce, data-driven marketing, content, search and/or media buying.
- Interest in beauty and skincare would be advantageous.
- Able to foster collaborative relationships with cross-functional teams.
- Analytical acumen and strategic thought leadership, proven learning ability and can-do attitude.
- Ability to manage and prioritize complex project deliverables and competing projects.
- Learns fast, be agile to adopt and master new technology or data system.
- Have a start-up mentality to pilot new approach.
- Excellent communicator, both written and verbal.
- Strong track record of delivering results.
We Offer
- Permanent position in a reputable skincare brand.
- Competitive salary.
- Opportunity to work in a high-performing team.
- Collaborative and innovative work environment.
About the Company
Our client is a leading skincare brand committed to innovation and excellence in the beauty technology sector.
If this sounds like you, please send your CV to [email protected]. We regret that only suitable profiles will be reached out to.
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