About the Position

Global Digital Marketing Leader

Shanghai, China / Hong Kong, SAR

Marketing – Digital Marketing

Full-time Employee

Hybrid

We are seeking a Digital Marketing Leader to own and drive the digital marketing strategy for Coins.ph and Coins.xyz’s payments and crypto businesses. This role will lead end-to-end digital growth initiatives, with a strong focus on paid advertising campaigns and performance marketing. The ideal candidate will be both a strategic thinker and a hands-on executor, capable of managing budgets, teams, and cross-functional campaigns to deliver measurable growth.

Responsibilities

Strategy & Leadership

Develop and execute an integrated digital marketing strategy across paid, owned, and earned channels to drive user acquisition, engagement, and retention.
Manage digital marketing budgets, ensuring optimal allocation for maximum ROI.

Paid Ads Management

Own performance marketing and paid ad campaigns across Google, Facebook, TikTok, programmatic, and other major ad platforms.
Design and implement bidding strategies, targeting plans, and creative testing to maximize ROAS.
Identify and test emerging ad platforms and formats to uncover new growth opportunities.
Monitor paid campaign performance daily, optimizing based on data insights and market trends.

Campaign Execution

Plan and execute large-scale acquisition campaigns for payments, crypto, and B2B products.
Oversee SEO/SEM initiatives to drive organic growth alongside paid ads.
Partner with creative teams to deliver compelling ad creatives and conversion-focused messaging.

Data & Optimization

Track and analyze campaign performance, conducting A/B tests to optimize results.
Collaborate with Data & Analytics to generate actionable insights and refine targeting strategies.
Monitor KPIs including CAC, ROAS, LTV, CTR, and conversion rates.

Team & Collaboration

Lead and mentor the digital marketing team, fostering a data-driven, high-performance culture.
Collaborate with Product, Sales, BD, and Regional Marketing teams to align campaigns with product launches, promotions, and market expansion.
Ensure all paid ads comply with relevant advertising regulations and brand guidelines.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field (MBA is a plus).
7+ years of experience in digital marketing, with at least 3 years in a leadership role.
Proven track record in managing high-budget, multi-channel paid ad campaigns in fintech, payments, or crypto.
Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, Mixpanel, Appsflyer).
Expertise in paid ad platforms, bidding strategies, and attribution models.
Excellent leadership, communication, and cross-functional collaboration skills.
Creative problem solver with a growth mindset and ability to thrive in a fast-paced environment.

We Offer

Competitive salary
Opportunity to work in a dynamic and innovative fintech environment
Professional growth and development opportunities

About the Company

Coins.ph is a leading digital payments and crypto platform in the Philippines, dedicated to providing secure and convenient financial services to millions of users. We are committed to innovation and excellence in the digital finance space.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Global Digital Marketing Leader

Job description