Global Head of Marketing
Primary stack
Job description
About the Position
Global Head of Marketing
Location: Singapore, Singapore
Employment Type: Full-time Employee
Work Location Type: Hybrid
Responsibilities
- Partner with senior leadership team to define Coins' marketing strategy and build a better image around the world.
- Lead international/local GTM and event activation efforts and build a team to execute on the marketing strategy to launch and drive Coins adoption at scale in our target markets.
- Lead all global PR, event operations including agency management, channel management, KOLs, budgeting, and industry partnership prioritization.
- Manage the global community to drive the user growth to work with the local teams.
- Lead the global digital marketing teams to manage a better P&L on SEO, paid adds, and more.
- Clearly define and drive alignment around targets and ensure the team’s individual outputs and deliverables can meet company goals.
Requirements
- 8+ years of experience in marketing within an agency, tech company, or financial services organization.
- Must have crypto industry background.
- Experienced in Philippines market, and others such as EU, AU, Asia.
- 2+ years in managing global crypto marketing team.
- Tough, practical, and flexible leader who can thrive in a very high-pressure environment.
We Offer
Coins.ph may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
About the Company
Coins.ph is a leading fintech company in the crypto industry, dedicated to providing innovative financial solutions. Join our team to drive growth and make a significant impact in the global market.
© Coins.ph. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.
Coins is Southeast Asia’s leading mobile blockchain-enabled platform that allows anyone, including those without a bank account, to easily access financial services directly from their phone. UsingCoins.ph, more than 5 million customers have access to a mobile wallet and services such as remittances, mobile air-time, bill payments, and digital currency purchases. Currently operating in the Philippines and Thailand, Coins’ mission is to increase financial inclusion by delivering financial services directly to people through their mobile phones.
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